Dr. Michael Monroe Kiefer Connect with Michael on LinkedIn now from your wireless device www.powermindtraining.com.

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Presentation transcript:

Dr. Michael Monroe Kiefer Connect with Michael on LinkedIn now from your wireless device

YouTube Advantages Allows you to have full control People need to see things- visual appeal You can make your own commercials/infomercials Have your own TV channel with subscribers You can advertise anything as many ways as you like You can link YouTube videos to your website, craigslist, e-bay, Facebook, LinkedIn, paper ads, etc. Low cost

Basic Equipment I-phone- alone PC with movie maker software- good Mac book Pro with I-movie software- great! Video camera- good Camera that can shoot video I-pad Lights and lighting are key Be careful of software and equipment incompatibility

What to make videos about? You and what you do Your business and what you sell Business history Educational/instructional- teach people how to do something Buyers Guide about new products/services Comparison videos for products and services Interviews with satisfied customers/testimonials A single product or service Photo gallery/slide show with music/scrolling text

Marketing tips Have other people make videos for you and have them send them to you or link to them Advertise your website/contact information on all videos Have music at beginning and end of video Length depends on what you are doing, 1 min to 1 hour Track which videos get the most views/popularity Custom thumbnails are key Title should contain key words Free non-copyrighted music available online

Evolution of a teenage marketer High School Project More practice Advertising for someone else Advertising/demo, multiple items, embedded text Healthy eating ad, better lighting Personal Commercial, better equipment 20,000 total combined views in 5 months…for fun!

Highly Competitive Markets Product buying guide and product sales, helmets Revzilla.com is in a highly competitive market, this video has 50,000 views, they have 69,000 subscribers and 3,000 videos as of April Started by 3 motorcyclists!

YouTube Commercial Styles Antiques on Walnut, Mankato, MN Lanesboro MN chamber of commerce Mole trap educational/sale…infomercial Frandsen Financial MN rural banking, teenager budgeting educational video, soft selling services Frandsen Financial MN rural banking, teenager budgeting educational video, soft selling services

Use your imagination! Think about what you can teach people? Who is your target market? What are some of your FAQ’s? make videos on this Mistake or Do and Don’t videos Fun videos! Cross market and link everything to everything else! YouTube can be used as a powerful marketing tool!!!