ENHANCING YOUR MARKETING STRATEGIES WITH ONLINE VIDEO How Video Marketing Works Presentation By:

The Big Shift Internet Traffic 69% of all consumer internet traffic will come from online video views by YouTube Effect - 1 billion users - 6 billion hours of video Video Ad Spending in the U.S.  $4.1 Billion in 2013  Predicted to double in % Video % Video

TBD – I NEED TO CHECK WITH SOMEDIA ABOUT THE STATS THEY PROVIDED Audience Demographics

Why Works So Well Attracts Their Attention  More likely to click on a video thumbnail  2x the time spent on your website Drives Traffic to Your Website  3x more monthly visitors  157% increase in organic traffic  Videos rank about 4x faster on Google Converts Viewers by Building Trust  46% more likely to seek information after watching a video

OK, enough with the statistics already!

EducationalEmotional Practice Introduction Your Services & Treatments Frequently Asked Questions (FAQs) Testimonials Patient Stories Before & After Types of Patient Videos

Title Above the Fold

Video Tools to Use Tags area Views

Oh no, not more stats…?

Benefits of Medical Practice Videos Grab Their Attention With Social Proof High number of views Social sharing Lots of “likes” Increases views & lengthens watch time Builds Instant Trust Expertise Personal interviews Before & after photos Seeing other patients’ successes

How to Get Started Decide on Types of Videos Several 30- and 60-second videos Cover a variety of topics Videos placed strategically to reach more people Plan your target audience and your budget Will you advertise your video? When in doubt, look at Google Analytics! Establish Goals More Google exposure? YouTube search rankings? Turn viewers into leads?

Social Media for Videos Step 1: Upload your video to your social media accounts. Step 2: Optimize your video description. Use slightly different wording on each site. Match the tone of each social site. Step 3: Promote Schedule social media posts for multiple times Post on different days and at different times

Social Media for Videos Step 4: Add your video to your website. On product & service pages. On your “Our Videos” page. Product & Service Pages Are a Launch Pad: LEARNING DECISION CONTACT LEAD

Got Questions? I probably have some answers. Kim Virrueta :: :: Free resources to download: 1.Marketing Checklist 2.Social Media Calendar 3.Google Optimization Guide 4.Infographic from this Presentation