Bulk Sending
What we'll look at... Why is important The main features and benefits of the Engaging Networks tool Technology overview Into the software Some tips for best practice
Why is (still) important - “Everyone” has an address - An address is a unique identifier - is “private”, and - Is a direct form of communication between you and your supporter; However... Most of the sent is unwanted SPAM. Don't be seen as part of that statistic!
Benefits of using EN for - An easy way to reach all your supporters; - Personalise content using “profiles” - Pre-populated landing pages = higher conversion rates - Flexible tool for segmenting - Both and landing pages can be fully mobile responsive – important!
A lot goes on behind the scenes... Technology overview ‘ Power MTA’ technology Thousands of s per minute Multiple IPs sending Bounce and suppression management Deliverability consultants Don’t forget SPF!
HTML – some tips Use tables for basic layout Personalise the content Strategic use of images – balance between content and visuals Avoid video Use inline CSS
Adding links - Make them prominent - If using images, make sure there is a text link nearby - Track all links with our built in tools - always include easy to find unsubscribe option