@mequoda 1 SEO Blogging and Social Media Marketing Making Money with Free Content Part 2

@mequoda 2 Creating Your Affinity Content Calendar

@mequoda 3 SEO Blogging

@mequoda 4 12 Steps to SEO Blogging 1.Choose the content to be promoted 2.Choose a keyword cluster 3.Choose a keyword phrase 4.Title your post 5.Write subheads & paragraphs using the keyword phrase 6.Add meta titles & descriptions 7.Add keyword tags 8.Categorize your post 9.Add URL keywords 10. Assign an author 11. Link to a free report 12. Calculate keyword density for optimization Back end

@mequoda 5 Case Study: Hidden Gardens magazine 6 issues/year $19.97 Legacy publication: 1997

@mequoda 6 Choose a Keyword Cluster

@mequoda 7 Choose a Keyword Phrase

@mequoda 8 Title your Post 5 Tips for Planting Azaleas in Any Climate

@mequoda 9 Writing Subheads & Paragraphs

@mequoda 10 Adding Meta Titles & Descriptions

@mequoda 11 Adding Keyword Tags Wordpress CMS Article Page Code View azal

@mequoda 12 Categorize Your Post Topic Page Topic Page Listing Wordpress CMS

@mequoda 13 Add URL Keywords Browser Wordpress CMS

@mequoda 14 Assign an Author

@mequoda 15 Link to a Free Report

@mequoda 16 Calculate Keyword Density Motoricerca Keyword Tool Using the Motoricerca Keyword Density Analyzer to Improve Search Rankings by Don Nicholas motoricerca-keyword-density-analyzer-to-improve-search-rankings/

@mequoda 17 Blog Post

@mequoda Why Blog?

@mequoda 19 To Get Found!

@mequoda 20 The Post that Ranks #2

@mequoda Blockbuster Posts

@mequoda 22 What is a blockbuster post? A post capable of producing a sustained amount of traffic over an extended period of time.

@mequoda 23 The Post that Ranks #2

@mequoda 24 Besides SEO Copy …

@mequoda Google also Loves Comments

@mequoda 26 Tips for Encouraging Comments 1. Use a real name 2. Respond to comments 3. Open with a story 4. Ask questions in the beginning 5. Ask for comments 6. Be controversial 7. Make it easy

@mequoda 27 Keyword Targeting Results

@mequoda Social Media

@mequoda 29 Varies by country

@mequoda 30 Others to Watch Out for … Ignite Social Media 2012

@mequoda 31 Watch Out for Pinterest … 16 boards, each w/ followers

@mequoda 32 Others rising and falling ignitesocialmedia.com August 2012 On the rise In decline

@mequoda Hidden Gardens Case Study

@mequoda 34 6 Steps to Using Social Media 1. Update the paid product landing page to include a today-only offer 2. Publish the blog post 3. Empower social sharing & comments 4. Write a Facebook post promoting the blog post 5. Write a Tweet promoting the blog post 6. Write a Tweet promoting the paid product

@mequoda 35 Update Landing Page to Include Today-Only Offer With Hidden Gardens, you create the most beautiful gardens, discover lush landscapes, & learn how to be the best gardener you can be Get Hidden Gardens magazine now before the next gardening season and impress everyone you know … even those you don’t! Dear Fellow Gardener, I’m the founder of a gardening publishing company, and even I can’t get gerbera daisies to thrive. One day in the company lunchroom, with another spring approaching and still no hope in sight for me and my gerbera craving, I was telling the sad story to my colleagues. Now I had just hired a new editorial director, another expert gardener like all my editors. At Hidden Gardens, everyone understands you and your garden! But I never expected one of my staff to be able to help me personally. Leonora quickly figured out my problem. Hidden Gardens Tip #1: For gerbera daisies, it turns out, you have to mix the water-soluble fertilizer I was using at half strength – and apply it every 10 to 14 days, no more, no less. (Read on for a few more tips from our master gardeners below!) That summer, for the first time ever, I had bright and cheerful gerberas gracing my garden. I was so happy when they survived their first month, I almost cried! Try Hidden Gardens TODAY only, get 2 free gifts! CLICK HERE! The best gardening magazine I’ve ever read – I love your unique perspective! Jordan Hester Ponca City, OK Keep up the great photography advice. I’m not even a gardener, but I get a lot from your Try Hidden Gardens TODAY only, get 2 free gifts! CLICK HERE! YES! I want to try Hidden Gardens!

@mequoda 36 Publish your Blog Post

@mequoda 37 Empower Social Sharing & Comments

@mequoda 38 Facebook Post Promoting Free Article

@mequoda 39 Newsletter Promoting Free Article

@mequoda 40 Tweet Promoting Blog Post 8 simple rules to care for #azaleas: Use the right support, light, food, humidity, water, air movement & temperature - bit.ly/KhMj37

@mequoda 41 Tweet Promoting Magazine #azaleas R easy when you have the right advice: Learn how 2 choose (pick 1 for your climate!), prepare, plant & maintain with Hidden Gardens - bit.ly/KhMj37

@mequoda 42 It’s a Team Effort Increase visibility > increase conversion > increase revenue! Analyst Editors Analyst Community Manager Analyst Community Manager

@mequoda What’s a Community Manager?

@mequoda 44 The community manager – a specialist The Dedicated Community Manager Specific Responsibilities: Responsible for all editorial and marketing content for online, print and event products Key Metrics: Active subscribers and the annualized revenue per active subscriber Is NOT: A member of the editorial team

@mequoda 45 Community manager in the organization CEO Chief Executive Officer COO Chief Operating Officer CSO Chief Strategy Officer CTO Chief Technology Offer CMO Chief Marketing Officer CCO Chief Content Officer CFO Chief Financial Officer SD Systems Director OMD Online Marketing Director CM Community Manager EMM Marketing Manager ECM Ecommerce Manager BDM Business Development Manager DCM Data Center Manager ESM Systems Manager CSM Customer Service Manager FM Fulfillment Manager

@mequoda 46 Effective Mequoda community managers are marketers 1.Can do their own keyword research and read GVR 2.Know how to grow an list 3.Share their articles 4.Are comfortable promoting products 5.Know how to reuse content and solicit content 6.Know how to organize their content 7.Befriend other bloggers 8.Know the number of page one ranks they have and are motivated to increase them Source: The 8 Habits of Highly Effective Online Editors by Amanda MacArthur

@mequoda Workshop

@mequoda 48 Start with daffodil article

@mequoda 49 Choose Target Keyword Phrase

@mequoda 50 Tips for Writing Blog Headlines Use the keyword phrase near the beginning Include benefits Create curiosity Use numbers if possible

@mequoda 51 Tips for Writing Facebook Posts Keep it brief, like tweets Include details Ask a question Include a call to action with a link Make your posts varied Use a “voice” that resonates with your audience

@mequoda 52 Use these Tips for Writing Great Tweets 140 characters maximum to “talk” to someone Write better headlines Article title: The Morality of Mealtime Tweet :

@mequoda 53 Use these Tips for Writing Great Tweets Use hashtags: #azaleas = categorizing It’s OK to be personal Fun, humorous, edgy works

@mequoda 54 Write: 1.Write a blog title 1.Write the first paragraph of your blog post about the article Blog Facebook 3. Write a Facebook post Write a Facebook title 4. Write 2 Tweets: 1 about the blog post, 1 about the magazine Tweets

@mequoda 55 Don Nicholas Chief Executive Officer Mequoda Group, LLC (508) Mary Van Doren Chief Creative Officer Mequoda Group, LLC (203) Thank You Password = digital