1 of 24 LCRU Strategic Plan 2005 June 2005 Mission Logan City Rugby Union Club is a multicultural community and family orientated club which seeks to provide a safe and enjoyable environment in which to foster the development of Rugby (Coaches, Managers & Players) at all levels. The club exists to assist with the development of its members to help them reach their full potential both on and off the field. The club provides a pathway through participation to the highest level of available competition.

2 of 24 LCRU Strategic Plan 2005 June 2005 Contents Executive Summary Key Stakeholders Demographic Data Location Membership Profile Abbreviated Club History Current Positioning Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis Objectives Conclusions Appendices

3 of 24 LCRU Strategic Plan 2005 June 2005 Executive Summary: Logan City Rugby Club commenced operations in 1982 when a small group of local people decided that there was a need to provide Rugby opportunities for junior players. We first entered senior teams into the suburban competition in In 1998 our senior side won the suburban premiership. This success was reinforced by our Colts side which won their Premiership in the same year. Our seniors repeated their success in Since then we have continued to strive for improved competition. Since its inception our junior club has enjoyed year on year growth and now consists of more than 200 players. In 2001 our junior club was awarded the BJRU Presidents’ Trophy (best Junior Club in the Brisbane Competition). We repeated this feat in 2003 when the club was also awarded the QJRU Presidents’ Award (Best Junior Club in Queensland). The club harbours a strong desire to play rugby at the highest level of available competition whilst retaining its family oriented culture. We are working closely with Logan City Council to continue to improve the quality of our playing facilities thus becoming more attractive to prospective players and their families and fulfilling the requirements for entry to Premier level Rugby. The club is in a strong financial position as a result of the focus on running Logan Rugby along sound business principles. Off field our development plans include provision of additional off road parking and further ground improvements at Homestead Park whilst also discussing the development of a completely new rugby facility in Logan City. Logan City Rugby has been recognised within the Logan community for the quality of the service that it provides to children and adults in providing suitable conditions to play competitive sport in a friendly atmosphere.

4 of 24 LCRU Strategic Plan 2005 June 2005 Key Stakeholders Players Supporters (including players’ parents and other family members) Coaches & Managers Club Administrators (Executive Committee, Senior Committee & Junior Committee) Logan City Council Local residents Club Sponsors Queensland Rugby Union Brisbane Junior Rugby Union Australian Rugby Union Schools in Logan Local businesses & existing sponsors Browns Plains Rugby & Beenleigh Rugby Clubs QRU Development Officer (Southern) These are the groups and individuals considered within this planning process

5 of 24 LCRU Strategic Plan 2005 June 2005 Demographic Data  The estimated resident population of Logan City at 7 August 2001 was 164,562 people  Age groups data shows that  17.5% of this population is aged 5 – 14 years,  16.1% is aged years  14.9% is aged 25 – 34 years. o Within these percentages the male population is 51.4%, 50.6% & 48.9% respectively. o This represents a target market in excess of 80,000 residents or, if restricted to the male population a target market in excess of 40,000 residents  70% of the Logan population was born in Australia with 6.8% from New Zealand and 6.5% from UK. Indigenous Australians accounted for 2.4% of the Logan population  26.9% of Logan’s private properties are fully owned by the resident family with a further 35.4% being purchased  Median weekly income was $780 a 16.4% slightly higher than the Queensland median ($740)  43.2% of population has gained education certificates or higher levels of education  The number of Logan households was 55,106 in 2003 and increase of 7.5% since 1996 Data sourced from :-

6 of 24 LCRU Strategic Plan 2005 June 2005 Club Location Logan City Rugby Club is situated at Homestead Park, Jodie Street, Shailer Park (just off Lyndale Street). We have two rugby fields with excellent floodlighting that complies with QRU requirements for night games to be played. We offer a club house with changing rooms, bar & canteen. Parking is provided adjacent to the club house with overflow parking in Mayda Street. An additional car parking area is due to commence during 2005 We are currently discussing new grounds and facilities with Logan City Council which could make us the flagship sport for the City. New facilities would be expected to meet current QRU Facility Plan requirements. (A draft of this plan has been issued for public consultation and is included as Appendix 4).

7 of 24 LCRU Strategic Plan 2005 June 2005 Membership Profile Club membership is made up of the following categories: 1)Junior 2)Seniors 3)Women 4)Golden Oldies (Over 35) 5)Touch Football 6)General Member (non playing) The following table provides membership information in each of the membership categories (current at September 2005). Table 1. Membership Profile Membership CategoryMembership Numbers Junior220 Seniors150 Women30 Golden Oldies (Over 35)35 Touch Football150 (includes some overlap with figures above) General Member (non playing)50

8 of 24 LCRU Strategic Plan 2005 June 2005 Abbreviated Club History 1982Club fielded 3 Junior Teams 1983Commenced transformation of Homestead Park into a rugby field 1994Clubhouse was built 1995Field lighting installed creating improved training facilities and facilitating night games 2004Lights upgraded to provide 130 lux on main field Extensive work completed to improve quality of playing surfaces Junior Club 1996 – 9 Teams / 127 Players1 Representative player 1997 – 8 Teams / 97 Players7 Representative players 1998 – 7 Teams / 108 Players9 Representative players 1999 – 8 Teams / 115 Players18 Representative players 2000 –9 Teams / 125 Players15 Representative players 2001 – 10 Teams / 150 Players 9 Representative players WON Brisbane Junior Rugby Union Presidents Trophy 2002 – 11 Teams / 157 Players6 Representative players 2003 – 12 Teams / 170 Players10 Representative players WON Brisbane Junior Rugby Union Presidents Trophy WON Qld.Junior Rugby Union Presidents Award 1 player selected for Queensland U Teams / 210 Players12 Representative players teams / 220 Players26 Representative players

9 of 24 LCRU Strategic Plan 2005 June 2005 Senior Club Teams / 40 PlayersSenior sides into QRU competition for the first time Teams / 80 PlayersColts Preliminary Finalists 1st Grade Semi-finalists (Suburban Rugby) Teams / 60 Players1st Grade Semi-finalists (Suburban Rugby) 1996 –3 Teams / 60 Players 1st Grade Minor Premiers (Suburban Rugby) 1997 – 3 Teams / 60 Players Playing Suburban Rugby 1998 – 3 Teams / 60 Players WON Suburban Rugby Premiership WON Colts Premiership 1999 – 3 Teams / 60 Players WON Suburban Rugby Premiership 2000 – 3 Teams / 60 PlayersAccepted the QRU offer to play in a higher competition (Division 2) 2001 – 4 Teams / 80 PlayersAlmost made the finals series in Division –4 Teams / 80 PlayersAccepted the QRU offer to play in a higher competition (Division 1). Finished 6th 2003 – 5 Teams / 100 Players Division 1. Finished 5th Teams / 140 PlayersDivision 1. Minor premiers - unbeaten throughout round robin series Won Premiership by Wyatt Cup side Abbreviated Club History cont.

10 of 24 LCRU Strategic Plan 2005 June 2005 Environment  Multicultural  Location (Central Likely)  Supported by council  Mixed socio-economic  Other codes Targets  Schools  QRU / QJRU / QSRU  Local Business  Government Federal / State / Local  Media Radio / Quest News  Community Groups / Islander organisations/ Mature Age groups  Licensed club Positioning  Best kept secret in Logan  Not as strong in community as could be  Lack of marketing  No charity Competitors  All other sports  Sunnybank Rugby Club  General Recreation proximity to Gold Coast  Work commitments  Extended trading hours  Industrial shift workers  Costs of other sports Resources  Potential player base  Facility  Good Human Resources Volunteers  Social spirit  Potential to move to a higher level of competition  Sound Financially  Pride, strong Rugby Culture  Access to QRU Development officer  Relationship with QSRU Current positioning

11 of 24 LCRU Strategic Plan 2005 June 2005 SWOT Analysis Strengths Potential player base Facility Good Human Resources Volunteers Unified club (juniors & seniors working together) Social spirit Potential to move to a higher level of competition Sound Financially Pride strong Culture Access to QRU Development officer Relationship with QSRU Youth Multicultural Society Existing Facility / Green Space Strong Rugby Culture Tenure Council Support Part time Administrator in place Weaknesses Unfulfilled opportunity of elite development / competition for players Lack of new volunteers Numbers of team management Coaches, Players, Managers etc Perception by the Rugby Community Socio-economic area Positioning in community Sharing with cricket (incompatible field requirements) Community Awareness (best kept secret in Logan) Opportunities Schools QRU / QJRU / QSRU Local Business Government Federal / State / Local Media Radio / Quest News Community Groups Islander / Aged Licensed club Playing at an elite level / Premier Rugby Demographics (Brisbane to Gold Coast) Pride in city To go to a central location Involve people with sound rugby knowledge on the committee eg: ex Chairman of ARU Sponsorship opportunities Threats All other sports (especially football codes) Sunnybank Rugby Club General Recreation proximity to Gold Coast Work commitments Extended trading hours Industrial shift workers Costs of other sports Lack of succession planning Transition of venue (Council) Player retention (particularly transition rugby)

12 of 24 LCRU Strategic Plan 2005 June 2005 Objectives 1.To participate at the highest level of competition 2.Increase Player Participation 3.Sound financial position 4.Develop a Club Facility Plan 5.To increase community awareness of Logan City Rugby Union Club 6.Initiate a sound volunteer management program 7.Co relationship with community organisations

13 of 24 LCRU Strategic Plan 2005 June 2005 Objective One: To Participate at the highest level of competition StrategiesResponsibilityTime FrameResourcesBudget Gain entry to Brisbane Premier Rugby Executive2006 SeasonSenior players Club Officers Recruit Colts to build strength in Senior Club Colts recruitment Committee OngoingTime & effort Ensure that there is sufficient feed into Colts from the Junior club (U16 & U17) Junior Committee & Team Management OngoingTime & effort Recruit players to ensure LCRU on field strength continues to improve Senior Committee & Coaching staff OngoingTime & effort$5K per annum Provide a pathway for all rugby players in Logan from U6 to Open Grades at local, state, national & international levels Senior & Junior Committees Executive Committee OngoingCoaches, Managers Sports Trainers Training Courses Administrators Volunteers $8K per annum Impart to junior players’ parent the opportunities that LCRU presents to junior players Junior Committee OngoingJunior Handbook

14 of 24 LCRU Strategic Plan 2005 June 2005 Objective Two: Increase Player Participation StrategiesResponsibilityTime FrameResourcesBudget Implement player input in supporting sponsors Junior / Senior Presidents End 2005 seasonA-Grade & Colts (mainly) Incorporate player feedback into planning AdministratorEnd 2005 seasonTime & effort Encourage local schools to use LCRU facilities Appointed Schools’ Coordinator OngoingTime & effort Develop satellite clubs in Logan City in concert with BJRU & QRU Executive Research by Administrator (as directed) 2006 & beyondTime & effort$3K per annum Develop a Code of Conduct which embraces Effective, Positive Thinking Senior Committee Commence at 2006 pre-season training camp Consulting psychologist, all players and committee members

15 of 24 LCRU Strategic Plan 2005 June 2005 Objective Three: Sound Financial Position StrategiesResponsibilityTime FrameResourcesBudget Prepare a five year Financial plan Treasurer / Administrator In place by end of 2005 Season MYOB Actuals Based upon anticipated growth created by entry to Premier Rugby Create annual budgets based on Five Year Financial Plan and historical performance Treasurer Administrator OngoingAnnual performance from accounts (MYOB) Produce monthly reporting on financial performance TreasurerStart 2006 season MYOB

16 of 24 LCRU Strategic Plan 2005 June 2005 Objective Four: Develop a Club Facility Plan StrategiesResponsibilityTime FrameResourcesBudget Gain final commitment (with time frames) from Logan City Council for move to Cronulla Park Chairman / Administrator End 2005 Appoint Building Committee to prepare building plans (incorporating requirements of QRU Facilities Plan), costings and to determine possible commercial opportunities ChairmanJuly – 6 business people with knowledge of corporate ventures, building design and development Seek Funding through Council, State Government, QRU and ARU (Telstra Fund) AdministratorMid 2006$5K per annum Seek business partners from local businesses Building Committee End 2005 Develop business opportunities created by improved visiblity Building Committee End 2006

17 of 24 LCRU Strategic Plan 2005 June 2005 Objective Five: To increase community awareness StrategiesResponsibilityTime FrameResourcesBudget Meet with LCC marketing Department AdministratorJuly 2005 Develop & implement marketing plan AdministratorJuly / August Implementation by January 2006 Time & effort$2K per annum Finalise sponsorship plan AdministratorJuly / August 2005 Implementation by January 2006 Time & effort$2K per annum Create planned relationships with local school community Schools’ Coordinator Confirm appointment in October 2005 Implement written plan in January 2006 Literature Minimise impact upon local residents Executive / All members Ongoing

18 of 24 LCRU Strategic Plan 2005 June 2005 Objective Six: Initiate a sound volunteer management program StrategiesResponsibilityTime FrameResourcesBudget Attend training courses in Volunteer Development AdministratorEnd 2005Time & effort$2K Develop ongoing Volunteer Planning based upon training received AdministratorMid 2006Time & effort$2K per annum Seek relationships with community groups & organisations AdministratorMid 2006Time & effort

19 of 24 LCRU Strategic Plan 2005 June 2005 Objective Seven: Co relationship with community organisations StrategiesResponsibilityTime FrameResourcesBudget Seek interested parties from local retirement homes and volunteer organisations AdministratorJuly 2006Time & effort Encourage local residents to participate in club activities Junior & Senior Committees September 2006Time & effort Develop community service links with local youth &aged community organisations Administrator / Executive July 2006Time & effort Assist in the growth other rugby clubs in the Logan & Beenleigh districts Junior & Senior Committees OngoingTime & effort

20 of 24 LCRU Strategic Plan 2005 June 2005 Conclusions  Logan City Rugby Union Club is situated in one of the fastest population growth areas in Australia  Logan City Rugby Union Club has been active in creating growth in rugby union at a junior level, at schools and at a senior level  An appropriate transition from those numbers to Under 19 Colts and Open Grades does not occur  A significant reason is that the many Logan City players seek higher level competition and therefore the better players transfer to nearby Brisbane clubs. (This affects junior and senior clubs).  Participation in Premier Rugby will provide Logan City players with the competitiveness they are seeking  Logan City has previously been identified by QRU as the “jewel in the crown” of recruitment opportunities  Logan City creates a sensible ‘bridge’ between Gold Coast and City based clubs and at the same time staves off advances by Soccer, AFL and NRL  Most sponsors provide small “courtesy” amounts and prefer to benefit clubs where the sponsor has a local business or presence  Many larger sponsors have indicated a willingness to contribute when the Logan City can provide an appropriate exposure for the sponsor  Logan City players want to play Premier Rugby through a home based team  Logan City sponsors want a higher profile partner through Premier Rugby  Logan City Council is already discussing improved facilities for Rugby; a higher profile would speed up the process  Logan City Rugby should no longer be impeded at Senior level by not expanding its horizons through Premier Rugby  Logan City Rugby must provide the pathway its players are demanding  Logan City Rugby must enter Premier Rugby for the good of the Code  Logan Rugby should be encouraged by QRU to continue its growth by admission into Premier ranks.

21 of 24 LCRU Strategic Plan 2005 June 2005 Executive Committee consisting of:- Chairman Senior President Junior President Treasurer Secretary / Administrator 2 general members To manage LCRU commercially Senior Committee consisting of:- Senior President Senior Registrar & others as Appointed To run Senior Rugby Junior Committee consisting of:- Junior President Junior Registrar & others as Appointed To run Junior Rugby Canteen Committee To include at least one member of the Executive Committee To operate the canteen profitably Building Committee as appointed by Executive Committee To manage the development of the new LCRU facility LCRU Structure Appendix 1

22 of 24 LCRU Strategic Plan 2005 June 2005 Executive Committee (2005) Logan City Rugby is operated by an executive committee. The junior and senior committees are represented on the Executive Committee to ensure that all relevant issues are fully and properly aired. The Executive Committee consists of the following members :- Chairman Peter Tisdall TreasurerWayne Martin Secretrary / Club Administrator Mick Richards Senior PresidentTony Wilder Junior PresidentBarry Parker General Member (Junior registrar)Mark Gawne Peter Tisdall has been associated with Logan City Rugby for more than 10 years and has served in various capacities both on field and off field including Junior Presidency, & Club Executive member. Wayne Martin was appointed to the Treasurers role during the 2004 season where he has been overseeing the formalization of our budget process and transferring our reporting to MYOB. Mick Richards has 10 years experience within Brisbane Rugby having held various positions on our Executive Committee including 1 year as Junior President (2001). He has also been a member of the Brisbane Junior Rugby Competition Committee for 9 years assisting in its development into the Brisbane Junior Rugby Union. Tony Wilder is a Life Member at Logan and has served as Club Chairman previously. Tony is a Level 2 Coach who coached our seniors during the last 2 years (Division 1) and when we won consecutive Premierships in Suburban Rugby (1998 & 1999). Tony has been involved with the club since 1986 and has expended considerable effort in the ongoing development of rugby in Logan. Barry Parker joined Logan as a parent five years ago. He has assumed the role of Junior President in he also represents the club’s major sponsor. Mark Gawne is presently completing the duties of Junior Registrar as well as serving on the Executive Committee. ============================================================= All six members of the Logan Executive have strong business skills. They have each held senior management positions or are running successful businesses in their own right. The commercial development of rugby in Logan is testimony to their skills and foresight. Appendix 2

23 of 24 LCRU Strategic Plan 2005 June 2005 Appendix 3 Logan City Population statistics

24 of 24 LCRU Strategic Plan 2005 June 2005 App Appendix 4 Draft issued for public consultation