Presented by Jocelyn Colon and Lauren Pikna MGT 5012 – 21 st Century Management Practices

 A proposal that looks into the pet care industry  Proposal addresses strategies, organizational structure, management strategies and environmental forces of the company  In addition, proposal outlines our business model, organizational structure and timeline

 Pooch and Pals Day Care is in the pet (canine) sitting industry  Our company realizes how important man’s best friend is to many people  We will provide a facility and offer services to many professionals who own pups and dogs  Pooch and Pals Day Care will develop value over time and meet the demand of busy individuals in the market

 Our vision is to become the benchmark name in the canine sitting industry throughout the state of Florida  Pooch and Pals will secure a well-known presence as the premier care center in South Florida  We will unify dedicated and responsible staff that is knowledgeable in providing outstanding pet care services

 Our mission is to provide the finest accommodations for puppies and dogs by promoting a clean, fun and nurturing environment  We pride ourselves on giving all pet owners a sense of security and comfort by providing their canine with superior care  We strive to impart each client with excellent customer service and offer our gratitude in return

 Our most important goal is to establish creditability as a trusted doggie day care provider  We must strive to provide that clean, fun and nurturing environment so customers don’t worry while they are away from their pet  We endeavor to train and retain motivated employees

 Pooch and Pals Day Care strategies include the following:  Attracting people in our target market  Hiring friendly, experienced and knowledgeable staff who work well with others  Motivating staff by providing continuous training to ensure their success  Providing products that meet the needs of our target market  Building strong, positive, long-lasing relationships with our customers (a good way to get referrals)

 Pooch and Pals Day Care plans to hire staff with the following criteria:  Has a cooperative and friendly outlook and works well with others  Has specialized canine training and enjoys working with animals  Brings high energy and motivation to the workplace  Possesses a strong work ethic and professionalism  An overall team player

 Pooch and Pals is focused on the 3 P’s  People – We will provide excellent customer service to each client and believe in fairness at the workplace  Product – We will offer high quality products at a fair price  Profit – Our overall goal is to maximize value and profit over time

Day Care Manager Receptionist Pet Trainers Pet Drivers Owners

 Our growth rate will be based on the following:  Generated revenues from pet sitting  General grooming services  General massage therapy services  Package deals  Product sales

 Internal Forces  Prioritize and establish the roles of each individual in the company  Identified our most important goals and made plans to accomplish them – providing corporate communication and structure  Intermediate Forces  Maintain a good relationship with suppliers and interest groups  Work with local lenders  External Forces  Review possible technological advances/possibilities  Review any possible political and legal issues

 Strengths  Provide outstanding customer service  Customer loyalty and building relationships  Specialization with dogs  Professional trained staff  Mobility and flexibility with our shuttle service  Weaknesses  No business recognition  Specialization with dogs (We don’t cater to other pets)  Lack strong marketing strategy  Opportunities  Client referrals due to positive reputation  Not many other places are pet (canine) friendly  Threats  Competing pet centers  Poor financial economic downturns  Risk of low demand for service and products

 External Cultural Values  Values of the community  Sub-cultural values  Global cultural values  Organizational Cultural Values  Decision-making  Action processes  Individual Employee Values  Individual personal values  What drives the individual – it is relation to the company  Customer Values  Knowing what each customer values  Can determine a company’s success or failure

 Supplier Values  Ability and willingness to deliver quality goods at a low cost to us  Building a positive relationship with suppliers  Third Party Values  Being mindful with taxes and dealing with the IRS  Following the law and establishing good creditability  Owner Values  Gain profitability  Gain return on investment  Competitor Values  Rivalry among other service providers in the industry  Competition over customers

Value Proposition Target Market Value Chain Structure Revenue Model Competitive Strategy Growth Strategy

 Entrepreneurs  Busy, Working Professionals  Business Travelers  Vacationers  Anyone who has “man’s best friend”

 Inputs  New employees  Organizational structure  Managers and HR  Technology  New service and product ideas for marketing  Manufactured goods for canines  Value Added  Workshops and training sessions for staff  Functional skills for general operation  Outputs  Training and knowledgeable professionals  Canine products for sale  Happy and satisfied customers  Feedback  Ways that customers and staff feel we can improve our service

 Revenue is generated by sales and transactions of the following types:  Pet grooming  Pet massages  Days, evenings and/or hours the dog is in our care for sitting services  Canine products

 Our competitive strategy includes:  Providing superior customer service  Offering quality products and services  Throwing in niches such as our breakfast and snack bar  Being flexible and mobile with our shuttle services  Building and maintaining a good relationship with our suppliers  Building a strong positive relationship with customers

 Research other companies to learn from their mistakes and try to prevent these in our business  Provide training for staff on a regular basis so that they have the most up-to-date information and knowledge  Add products and services to what we already provide as we progress and growth as a company  Expand and open up new facilities in other areas  Keep an open door policy for new ideas from both staff and clients

1 st 2nd 3rd 4th 5th 8th 10th  Market and promote service  Build positive customer relationships  Develop past and current client database  Establish strong positive reputation with clients and suppliers  Assess competition  Establish positive reputation with competitors  Continue strengthening our relationship with clients and suppliers  Expand facility and employee staff  Evaluate budget, financials, revenues, competition, etc.  Prepare goals, objectives and plans for new facility opening  35% projected revenue increase  Implement plans and procedures for new facility  Open new facility in a more distant metropolitan area  Promote the opening of new facility and build customer database  Continue strengthening our reputation with established clients and suppliers  Incorporate new technologies  Assess competition  Become the leading canine pet care center in pet service industry in our facility areas

 Building strong relationships with clients so they return to us and continuously utilize our services  Raising the bar in providing superior customer service so the expectancy of each client is fulfilled and they leave us with a feeling of satisfaction  We set realistic goals and work to achieve them  Balance competing values  Analyze decisions before taking action  Value our employees and create incentives to let employees know their hard work is appreciated