“Spotlight on Success” Always Best Care International Conference Planet Hollywood, Las Vegas Feb 24-26, 2013 How to Market Yourself as a Senior Care Professional.

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Presentation transcript:

“Spotlight on Success” Always Best Care International Conference Planet Hollywood, Las Vegas Feb 24-26, 2013 How to Market Yourself as a Senior Care Professional Panel Discussion Kristine Lajeunesse Always Best Care Central Connecticut Marcus Gardner Always Best Care Dallas, TX Kevin Smith Home Care Association of America

“Spotlight on Success” Always Best Care International Conference Planet Hollywood, Las Vegas Feb 24-26, 2013 Franchise Owner History Kristine Lajeunesse Class of April 2009 Marcus Gardner Class of July 2008

“Spotlight on Success” Always Best Care International Conference Planet Hollywood, Las Vegas Feb 24-26, 2013 Kevin Smith Director of Operations

“Spotlight on Success” Always Best Care International Conference Planet Hollywood, Las Vegas Feb 24-26, 2013 Always Best Care Central Connecticut YearRevenue Monthly Avg % Change 20121,140,098$95, % 2011$545,068$45, % 2010$458,222$41,6571,709.3% 2009*$25,326$4,221N/A 2009* – 6 Months

“Spotlight on Success” Always Best Care International Conference Planet Hollywood, Las Vegas Feb 24-26, 2013 Always Best Care Central Connecticut EmployeePosition/Role /ResponsibilitiesEmployee Count Kristine LajeunessePresident / Care Coordination / Marketing1 John Lajeunesse Vice President / Office Manager / Finances1 Melissa Cocola Administration / Hiring / Staffing1 Caregivers140

“Spotlight on Success” Always Best Care International Conference Planet Hollywood, Las Vegas Feb 24-26, 2013 Always Best Care Dallas, TX YearRevenue Monthly Avg % Change 2012$1,574,560$131, % 2011$633,552$52, % 2010$394,768$32, % 2009$149,693$12,4741,581.9% 2008*$8,900$2,967N/A 2009* – 3 Months

“Spotlight on Success” Always Best Care International Conference Planet Hollywood, Las Vegas Feb 24-26, 2013 Always Best Care Dallas, TX EmployeePosition/Role /ResponsibilitiesEmployee Count Marcus GardnerOwner / Administrator1 Mary Jane Shanks Administrator/Office Manager1 Constance Smith Marketing / Care Coordinator1 Cynthia Calbert Human Resources Specialist1 Lisa Rabitor Business Operations / Payroll Bianco Harris Weekend/Evening Clients & Staffing Coordinator 1 Ernestine McClinton Client Relations Liaison Caregivers137

“Spotlight on Success” Always Best Care International Conference Planet Hollywood, Las Vegas Feb 24-26, 2013 Kevin Smith Director of Operations

“Spotlight on Success” Always Best Care International Conference Planet Hollywood, Las Vegas Feb 24-26, 2013 The Home Care Association of America (HCAOA) is the nation's first association for providers of private duty home care. HCAOA Mission - The Home Care Association of America enhances the strength and professionalism of private duty home care providers through education and best practices.

“Spotlight on Success” Always Best Care International Conference Planet Hollywood, Las Vegas Feb 24-26, 2013 Joined the HCAOA staff in July 2007 Initially serving as Director of Chapter Services Now serves as Director of Operations Served as a Regional Director for Tau Kappa Epsilon Fraternity Graduated from Franklin College with a degree in advertising and public relations Kevin Smith Director of Operations

“Spotlight on Success” Always Best Care International Conference Planet Hollywood, Las Vegas Feb 24-26, 2013 How to Market Yourself as a Senior Care Professional Panel Discussion Kristine Lajeunesse Always Best Care Central Connecticut Marcus Gardner Always Best Care Dallas, TX Kevin Smith Home Care Association of America