Surveys We would like to know… Berkeley College Presented by: Andrea John
Berkeley College is a co-educational private college specializing in business Seven locations in New York and New Jersey and an online campus Total Enrollment FTE 6384 headcount Academic Programs 9 BBA programs 12 BS programs 13 AAS programs 1 AS program 3 certificate programs
Why a Survey…? Valuable tools Confirmation Gather informative data
The Surveys We currently use four surveys Exit Interview survey RSVP survey Pending Application survey Opt Out survey
Exit Interview Link to Interview Survey Link to Opt-Out Survey
Exit Interview Survey Via Pathfinder Link on VIP (Pathfinder) page
Exit Interview Survey
Why The Exit Interview Survey? Exit Interview Survey Sent within 24 hours of visiting a campus Gives us feedback Networking
Répondez S’il Vous Plaît (RSVP Survey)
Used for: Open House Major specific events Reminders Can add an appointment setting option
Répondez S’il Vous Plaît (RSVP Survey)
Why The RSVP Survey? RSVP Survey Allows us to keep track of more specific information Bringing friend How many seats to reserve Reschedule appt if not attending
Pending Application Link to “what happened” survey
Pending Application
Why The Pending Application Survey? Pending Application Survey Surveys can be used as gentle but urgent reminders Gives us feedback More accurate follow up
Opt-Out Survey Link to Opt-Out Survey
Opt-Out Survey
Why the Opt-Out Survey Opt-Out Survey More Information Marketing Clean up
Results 123 responses to an Open House survey (0.34%) - 61,544 prospects received this 46 responses to a Parent Day Open House survey (0.55%) – 6,660 parents received this 28 responses to a Fashion Workshop survey (0.16%) – 12,895 prospects received this 357 responses to the Exit Interview survey (9.1%) – 3,310 prospects received this 67 applicants filled out the Pending Application survey (4.1%) - 1,603 applicants received this
Andrea John Contact information: Berkeley College 99 Church Street White Plains, NY X 3305 ~