Travis Hogue Eric Johnson Matthew Notdurft.  Brands  Dove  Axe  Number 1 men’s grooming brand  Sunsilk  Women’s hair products  Vaseline  Skin.

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Presentation transcript:

Travis Hogue Eric Johnson Matthew Notdurft

 Brands  Dove  Axe  Number 1 men’s grooming brand  Sunsilk  Women’s hair products  Vaseline  Skin Moisturizers  Dove Target Market  Women (20 -45)  Products difficult to appeal to men

CAMPAIGN FOR BEAUTY  Extremely successful for Dove  Evolution  Dove Pro-Age  Dove Self-Esteem Fund Dove Self-Esteem Fund  True Colors True Colors  Ads targeted towards women until now……

 The Product  Body and face wash  Body Bars  Shower Tools  The Brand  Dove expanding into the male age demographic  Male Celebrities: Drew Brees  Be comfortable in your own skin Be comfortable in your own skin  The Website The Website

 Baker, Rosie. “Unilever Launches First Ad for Dove + Men”. Marketing Week. 8 Feb  Cribb, Robert. “Dove Woos Real Men”. The Toronto Star. 10 Feb