JENNA KENDALL TAYLOR CORNELIUS CNS 220 Final Project

Sports Marketing: Allowing corporations to associate their brand and products with the excitement, enjoyment, and admiration that audiences assign to games and athletes

JOB FUNCTIONS:

 Floater : -temporary office assistants when position is open -work with marketing, public relations, human resources and ticket sales departments  Account Coordinator : -creator of marketing strategies -coordinator of corporate sponsorships -plans sporting events  Event Coordinator : -works with Event Director and assists with operations both on and off-site -must be attentive to every detail of event staging -correspond with corporate sponsors to ensure all needs are met

 Marketing Representative : -keeps track of the athletes who endorse your company’s products -research the markets -need to be flexible and able to handle multiple tasks  Public Relations Assistant: -work with department head to draft press releases & pitch stories to media -PR assistants for pro teams may help direct activities in press box on game night -PR assistants at sports marketing firms keep track of news coverage of clients

WFU CONNECTIONS:

Jonathan K. Sports Marketing Manager at Gatorade Jeff K. Sports Marketing at ESPN Wide World of Sports Mike Piscetelli Assistant Athletics Director for Major Gifts at WFU

Guy Morgan Sports Marketing Consultant Ashley (Dunigan) Wechter Assistant Director of Student-Athlete Development at WFU Tim L. Sr. Assoc. Commissioner, Brand Marketing at Atlantic Coast Conference

SPORTS MARKETING FORECASTS:

According to PwC, their ”outlook for the sports industry predicts that global sports revenues will grow to US$145.3 billion, at an annual compound growth rate of 3.7 percent.”

According to Forbes, “PwC [also] sees the pace quickening further with a growth rate of 6.6% annually over the next five years” Because of the “growth of media (allowing more marketing and advertising) and the venues which continue to open more space to sponsors” this rapid growth is possible

REQUIREMENTS FOR SPORTS MARKETING JOB: QUICK MIND, PERSONABLE ATTITUDE GREAT DEAL OF ENERGY, NECESSARY TO KEEP UP WITH THE ATTENTION TO DETAIL FLEXIBILITY COMMUNICATION INTERPERSONAL ORGANIZATIONAL SELF-CONFIDENCE

TIMELINE FOR ENTRY: 1.Conduct Self- Assessment Do you have… Strong Interest in Sports and Marketing Confidence? Communication Skills? 2. Preparation Create a LinkedIn profile with professional photo Prepare a professional resume Build a network of contacts Contact/Interview Alumni 3. Internships and Major Apply for any available internships while in college Add work experience to resume Consider majoring in Marketing or Sports Management, if available

TIMELINE CONTINUED: 4. Applying Search several resources to find available jobs and submit applications Useful Resources: Jobs in Sports ( NCAA Jobs ( National American Society for Sports Management ( Sports Careers (

INFORMATIONAL INTERVIEW: CEO at Fluent; TRP Sports & Entertainment Played Football at Wake Forest University “One of the most sought after movers and shakers in the sports and entertainment marketing business.”

“You have to be patient and open to any possible jobs in order to get to where you want to be.” “My job is meaningful because I am making other people’s lives easier; it is very diverse, with different clients and different things to do every day. Therefore, my job is never boring either.”

EDUCATION FOR ENTRY: The more education, the better. Bachelors degree is typically needed for a job in the Sports Marketing industry Work experience is needed MBA graduate preferred According to Street & Smith’s SportsBusiness Journal, more than 150 colleges offer undergraduate degrees in sports management, sports administration, and sports marketing More than 50 schools offer master’s degrees in those areas

STRONG INTEREST INVENTORY

EAS

E Enterprising: selling, managing, and persuading Interests : Business, Leadership, Entrepreneurship

A Artistic: Creativity, Expression, Originality Interests : Self-Expression, Independence, Communication, Culture

S Social: Caring for people, listening, people skills Interests : People, Teamwork, Helping

LEADING ORGANIZATIONS: NSMN (NATIONAL SPORTS MARKETING NETWORK) SMA (SPORTS MARKETING ASSOCIATION) GOOD SPORTS AND ENTERTAINMENT PARAGON MARKETING SERVICES EAG SPORTS MANAGEMENT