Blogging Basics: Dynamic PhysiKE Team Meeting w/ Carline Vargas- Gonzalez & Zoila Primo

Summary What is a Blog? Blog Lingo Choosing a Blogging Platform Designing your Blog Promoting your Blog Start Blogging!

What IS blogging? “A blog is a frequently updated online personal journal or diary. It is a place to express yourself to the world. A place to share your thoughts and your passions. Really, it’s anything you want it to be. For our purposes we’ll say that a blog is your own website that you are going to update on an ongoing basis. Blog is a short form for the word weblog and the two words are used interchangeably.” Read more: Follow on Twitter | blogbasics on on Twitterblogbasics on Facebook

Blog Lingo Note: This is not a conclusive list, but it’s a good place to start. Blog (noun) – a journal or diary that is on the Internet. Blogger (noun) – a person who keeps a blog – Bloggers are revolutionizing the way news is shared. Blog (verb) – to write a blog – I am going to blog before breakfast this morning. Blogging (verb) – the action of writing a blog – Blogging is my way of sharing my passions with the world. CSS- (Cascading Style Sheets) is a language used to describe the lookg and formatting of a site. Domain- unique name that identifies an internet resource such as a website (for example, is a domain) Permalink- Permanent link. The unique URL of a single post. Use this when you want to link to a post somewhere. RSS Feed- The file containing a blog’s latest posts. It is read by an RSS aggregator/reader and shows at once when a blog has been updated. It may contain only the title of the post, the title plus the first few lines of a post, or the entire pos Template- used on the "back end" of a blog that work together to handle information and present it on a blog Theme- CSS based code that when applied to the templates will result in visual element changes to the blog. This is the “design” of the blog. Webhost- companies that provide space on a server owned or leased for use by clients typically in a data center.

Platform Comparison Blogger.comWordpress.comWordpress.org CostFree Free (costs required for self hosting & domain) Skill Level RequiredBeginnerBeginner/IntermediateIntermediate/Expert Social Media Integration Connect to google+Connect to Facebook, Twitter & LinkedIn Theme Choice20-30 Themes preset210 Themes1500+ Themes CSS/HTML Knowledge Req. NoneNone if using existing template, some to customize additional Requires working knowledge of CSS/HTML Good ForStarter blog, new bloggers Starter company site, mixed use blogs Mixed Use site, company sites

Designing your Blog Carline will lead this section

Now What? Promotion Questions to ask yourselfThinking points Who should you promote to?Who is your audience? Who are you trying to reach? What are you writing that is worth promotion?What is your topic/purpose? Review your blog and layout and see if what you are writing matches with what you’re saying you will do. Where should you promote?Where you promote will depend on your overall motives. If its for Beachbody, everywhere! In general, you be the judge. When should you promote?Promote once you have 3-4 posts and have built a schedule for yourself to continue posting. Best time is morning (before breakfast) and noon. This is the time most people are on their phones reading. How often should you promote?This will depend on your audience. Rule of thumb is that it takes someone seeing 7 reminders from you before they start reading your posts. So spread out those reminders and get yourself out there!

Start Blogging: Blog Challenge Week #Post #1Post #2 1About YouYour Why 2Favorite Work out Your Daily life 3Fun Family Story ShakeO Post! 4Beachbody Family This Months Progress Bonus PostWhat you’ve learned about blogging from our call/our team. Prize: Participants will win a copy of “Blogging & Tweeting without getting Sued: A Global Guide to the Law for Anyone Writing Online” by Mark Pearson. To win the person must: 1) Start a new blog/update your current blog using methods showcased on our team call. 2) Participate in the team Blogging Challenge by posting twice weekly with the provided topics. 3) Complete the bonus post. 4) Send an to Zoila & Carline with a Link to your blog so they can follow your progress. **You can also post your blog into our Team Page**