Gill Collins DAA Coordinator East Midlands

To change society’s attitudes to dementia. A social movement with a simple aim: To change society’s attitudes to dementia. What is a DAA the simple answer

A powerful, national coalition of organisations working together to improve the lives of people with dementia. 160 DAA’s across the UK 3000 members 11000 actions

Together, we can……….. Change Attitudes and make a Practical difference

Charities Police Banks Post Offices Libraries Solicitors Hospitals GP Surgeries Local Authorities Corner shops Police Care Homes Taxi firms Banks Fire & Rescue Bus operators Building Societies Pharmacies Sports Clubs Post Offices Faith Groups Libraries schools Theatres Solicitors Restaurants Leisure centres Charities Assistive Technology Hospitals Garden Centres Visitor attractions Housing Associations colleges Home Care providers Health Centres Financial Services Community Groups

National / Regional Context: 160 Local Alliances in England 10 in East Midlands potentially 22 3000 members in England 166 in East Midlands 2576 member actions

Dementia Friendly Communities National Alliance Dementia Friendly Communities Local Alliances Regional Alliance People with dementia How we all link together and the common denominator

The role of the Local DAA: Recruit local organisations and work with them to become more dementia friendly Encourage and support Dementia Friendly Communities

[ Dementia Friendly Communities are where we want to be Local Dementia Action Alliances are how we get there Costs Living in Community £24, 128 (2013) Residential Care £35, 424 (2013) Saving per year £11, 296 or £941 per month Delay 5% admissions to res care by one year as a result of DFC = a net saving of £55m

Making a difference in the East Midlands… 166 member organisations Thousands of people trained Dementia friendly communities Dementia Friendly examples… Examples of differences made Arriva Bus Fire service Taxi Derbyshire Police Facts and figures

It’s Easier Than You Think! Join your local DAA Submit an Action Plan 3 Simple Actions Change the lives of people living with dementia!

Dementia Friends for all staff Dementia Champion Dementia Friends included on Induction What else can our business do?

Dementia is not going away We all need to play a part Attend your local DAA meeting Make your Community a better place for people living with dementia to live

West Lindsey DAA Meeting Monday 20th July 2 West Lindsey DAA Meeting Monday 20th July 2.00pm Gainsborough Guildhall Monday 19th October 2.00pm– Venue to be confirmed Come along and see what we can achieve together!

Gill Collins East Midlands Coordinator t: 7894808158 e: gill.collins@alzheimers.org.uk www.dementiaaction.org.uk