Confidential Company Confidential © 2008 Comodo. All rights reserved. Understanding and Marketing SSL Certificates Date Presenter

Confidential Company Confidential © 2008 Comodo. All rights reserved. TOPICS About Comodo Types of SSL Certificates Overview of SSL Market Marketing and Selling SSL Comodo SSL Certificates

Confidential Company Confidential © 2008 Comodo. All rights reserved. About Comodo Founded in 1998 – The World’s 2 nd Largest Certification Authority Worldwide operations centers in U.S.A, U.K, Japan, China, India and Ukraine A fully accredited AICPA/CICAWebTrust compliant Certification Authority – the highest globally- recognized standard 8 highly trusted public Root Certificates under ownership embedded within all major Web Browsers Comodo controls more than one-quarter of the worldwide digital certificate market One of the most diverse and largest portfolio of PKI-based digital certificates Founding members of the Certification Authority Browser Forum, a consortium of CAs and browser industry leaders that created the next generation of SSL certificates: Extended Validation (EV) SSL Securing more than 10,000,000 businesses and individuals worldwide 7,000 + Global Partner Network Over 1 million digital certificates issued Comodo customers include: 7 of the top 10 Fortune 1000, 5 of the top 7 U.S. universities, the top 2 global software providers, and 2 of the top 20 financial institutions Award winning Trust Seal program - “Corner of Trust” enables real-time verification of more than 500,000 websites

Confidential Company Confidential © 2008 Comodo. All rights reserved. Some of our global corporate customers:

Confidential Company Confidential © 2008 Comodo. All rights reserved. 3 Main Types of SSL Certificates Domain Validated SSL Certificate Validates that domain is registered. Individual with administrative rights approves certificate request Automated process takes several minutes Organization Validated SSL Certificate Validates domain ownership. Determine organization is legitimate through domain validation, state documents such as incorporation paperwork, corporate utility bill etc... Manual process takes 1-2 days Extended Validated SSL Certificate Validates domain ownership, organization information and legal existence of organization. Check conducted through a third party trusted source i.e. D&B, written agreement signed by company officer and callback to published telephone number of company. Manual process takes 3-5 days

Confidential Company Confidential © 2008 Comodo. All rights reserved. Extended Validation – EV SSL EV AUTO-Enhancer™ Automatic EV Deployment and Maintenance Technology A patent pending technology designed to reduce the total cost of Extended Validation (EV) SSL ownership and maximizes the value of using a Comodo EV SSL or EV SGC Certificate by automating the deployment process and expanding the usability of EV SSL Certificates for Windows XP users.

Confidential Company Confidential © 2008 Comodo. All rights reserved. Wildcard - Secures multiple sub-domains on a single domain name with one Certificate. For example, a single Comodo SGC Wildcard Certificate for *.comodogroup.com can be used for: secure.comodogroup.com products.comodogroup.com login.comodogroup.com anything-you-can-think-of.comodogroup.com Other Types of SSL Server Gated Cryptography - allows older browsers running at 40 bit encryption to be brought up to the industry standard of 128 bit. Unified Communications Certificates (UCC) – Works with Microsoft Exchange 2007 and Office Communications 2007 providing SSL for multiple domains in a single certificate. Code Signing Certificates- through the use of digital signatures, enables software developers to include information about themselves and their code with their software.

Confidential Company Confidential © 2008 Comodo. All rights reserved. Dedicated vs. Shared SSL Benefits of Dedicated SSL One single fully validated domain name per certificate More credibility with customers Customers won’t experience a domain name change in the middle entering sensitive information such as payment info (i.e. go from to or if wildcard is used. Eliminates the risk of low consumer confidence Tip: Consumers are more likely to buy from a site that uses a dedicated SSL certificate.

Confidential Company Confidential © 2008 Comodo. All rights reserved. Overview of SSL Market

Confidential Company Confidential © 2008 Comodo. All rights reserved. Over 100M* active domains Approximately 1.5% of domains have an active digital certificate That equates to over 1,500,000 active digital certificates Over 25% annualized growth in the past 12 months High growth of over 30% expected in the next year Huge revenue opportunity internet grows and more site owners and users become more educated about security SSL Facts *Source:

Confidential Company Confidential © 2008 Comodo. All rights reserved. Price Sensitive See SSL as a commodity Reseller segment growing Very price conscious SMBs Merchants Brand Conscious Prefer high end products and brands Want more features and functions Cost of customer acquisition increasing Mid to large enterprise SSL Market

Confidential Company Confidential © 2008 Comodo. All rights reserved. Phishing attacks are continually on the rise 29,284 phishing reports in January Threats to Online Business Sources: Source: Harvard/UC Berkeley, April 2006 Consumers have difficult time distinguishing a legitimate site from a fraudulent one Up to 90% of online users were tricked by a phishing site 2

Confidential Company Confidential © 2008 Comodo. All rights reserved. Threats to Online Business No trust online Approximately 20% of consumers will not do business online at all. 1 The direct loss to banks resulting from fraud was in excess of $24 billion. 2 Costs related to online consumer fraud resolution are increasing at an annual rate of 10% Visible security increases consumer trust and sales By 2010, online sales will reach $331 billion and will account for 13% of total retail sales Nearly 70 percent of online shoppers have terminated an online order because they did not "trust" the transaction. In those cases, 64 percent indicated that the presence of a trust mark would have likely prevented the termination. 1 On average, users will spend 4% more if they know that their private information is secured. 3 Sources: 1 - Gartner Research 2 - Information Weekly 3 - Carnegie Mellon University

Confidential Company Confidential © 2008 Comodo. All rights reserved. SSL certificates secure browser to Web server communications when collecting financial and personal data from the following: eCommerce site Banks User/member login pages Web access to Sign-up pages Intranets VPN access Sensitive business info (remote offices and partners) SSL Applications SSL certificates secure server to server communications to improve data and network security from the following: FTP sites Database and application servers Communication between servers

Confidential Company Confidential © 2008 Comodo. All rights reserved. Information on the Internet is vulnerable to many threats Spoofing/phishing Eavesdropping Data alteration SSL Value SSL Certificates protect against these threat by providing: Confidentiality – keeping data private Authentication – to determine who you are dealing with End-to-end message integrity – ensuring data has not been tampered with

Confidential Company Confidential © 2008 Comodo. All rights reserved. Marketing & Selling SSL Certificates

Confidential Company Confidential © 2008 Comodo. All rights reserved. Value add to your customers SSL certificates are a value-added product that is a must-have for anyone doing business or transmitting sensitive information over the Internet or wireless devices Additional revenue and high margins Fast and convenient to procure and install Cost effective Why Offer SSL Your customers are getting SSL certificates from someone – make sure it’s you Don’t lose customers to your competitors that are offering SSL certificates

Confidential Company Confidential © 2008 Comodo. All rights reserved. 99.3% browser ubiquity Browser Recognition *Must have Comodo Verification Engine enabled

Confidential Company Confidential © 2008 Comodo. All rights reserved. Create a separate page on your site dedicated to SSL Bundle with complimentary offerings Domains, Hosting packages, Hosted applications Cross sell with other products and services Web design, web consulting Position as an additional value to your customers Streamline the process Make use of Comodo’s API toolkit How To Offer SSL

Confidential Company Confidential © 2008 Comodo. All rights reserved. Prominently display your SSL Certificate offerings on your website. Ensure that you outline the key benefits of using an SSL Certificate and Trust Logo. Educate and inform – post product information on your site Generate a need for SSL Inform customers why security is essential and the many applications that can use SSL beyond e- commerce Talk about threats to online business and how SSL help Always outline the key features of SSL certificates. Leverage the benefits of a site seal Make a wide selection of SSL Certificates available to your customers as their requirements will be different. Lead by example: Use an Extended Validation SSL certificate on your own site to display your trusted credentials to your customers. Offer Multiyear SSL Certificates. Many Comodo SSL certificates are available for 1-5 year durations. Longer term certificates means less hassle of renewal and certificate maintenance for your customers. How To Market SSL

Confidential Company Confidential © 2008 Comodo. All rights reserved. Offer Renewals. Offer you customers free remaining days when renewing their certificates up to 60 days before their certificate expires – a unique service only offered by Comodo. Utilize Comodo’s pre-generated product content to help effectively promote your SSL Certificate solutions. ( Make product recommendations. Provide the right choice of SSL products Sell products that match your customer’s requirements Justify your recommendations When customers are correctly informed, they understand and trust recommendation Stay Informed. For up to date product information and news on additional Comodo solutions visit: How To Market SSL cont’d

Confidential Company Confidential © 2008 Comodo. All rights reserved. Couple certificates with the proper offering when bundling SSL Mask price within cost of offering Use to upsell to higher packages Charge for other services like generating CSR or installing certificate Offer full range of SSL Certificates Price SSL at an attractive discount from CA’s retail pricing Charge premium price when offering as a value-add Offer at or near CA’s retail pricing Products you recommend depend on total cost of services provided Pricing SSL Certificates

Confidential Company Confidential © 2008 Comodo. All rights reserved. Unique selling points about Comodo Trust Logo's Point to Verify Point to Verify Is important for your visitor as it offers the "extra" level of confidence about "you" without your visitor having to click away. Point to Verify is important for visitors as it offers the “extra” level of confidence about “you” without having to click away. The only Trust Logo with Active feedback and is a unique patented Comodo Innovation ROI (Return on Investment) Active Trust Feedback Mechanism More customers Trust = More Customer Conversions = Higher ROI Use your Daily mouse-over statistics to find the optimum positioning for your Comodo Trust Logo's, Card Payment Logo's and Hacker Guardian Shields Unspoofability 3rd layer of Trust Relationship Trust Logos

Confidential Company Confidential © 2008 Comodo. All rights reserved. Essential SSL – Quick and easy to obtain domain validated SSL certificate as an entry level certificate. SRP $79.00 Comodo Instant SSL – Fully business validated SSL certificate, higher warranty and support level. SRP $99.00 Comodo Premium SSL Wildcard Full business validated certificate allows you to secure unlimited sub domains e.g. *.domain.com, secure.domain.com etc. SRP $ $ Extended Validation SSL Certificates New industry standard SSL certificate providing the highest level of assurance available. EV SSL activates the Green address bar in next generation web browsers such as IE 7 and Firefox 3 – prominently displaying your company credentials to your website visitors. SRP $ $ Unified Communications Certificate Specifically designed for use with Microsoft Exchange Server 2007 and Live Communications server Secure multiple subject alt names within a single certificate. If you offer Exchange Hosting this is an essential certificate type to offer. SRP $ $ Product Recommendations

Confidential Company Confidential © 2008 Comodo. All rights reserved. SSL is not just for e-commerce SSL represents a huge revenue opportunity Educate your customers on the benefits of SSL Figure out the best products and price points for your customers Comodo has an SSL Certificate for all your customers’ needs Marketing Summary