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Outline Overview of Switzerland Economy of Switzerland Representative company References

Geography

Cantons of Switzerland

Swiss Franc CHF  The currency code and currency symbol is CHF.  Banknotes : 10, 20, 50, 100, 200 & 1,000 francs  Coins : 5, 10 & 20 centimes, ½, 1, 2 & 5 francs Currency

 From January to February from -1 to 5°C.  From July to August the daytime temperature ranges from 18 to 27°C.  In spring and autumn, the daytime temperature range is 8 to 15 °C.  Summer is warmer and drier with maximum temperatures up to 35°C. Weather

Official languages in Switzerland : German  German (65%) French  French (23%) Italian  Italian (8.5%) Romansh  Romansh (0.5%) Official language

Religion Religion in Switzerland – 2012 religion percent Roman-Catholic38.2% Swiss Reformed 26.9% Unaffiliated21.4% Other Christians 5.7% Islamic4.9% Jewish0.3% Others1.3%

Economy of Switzerland policy of long-term monetary security and political stability country‘s small size and high labor specialization low unemployment rates and a balanced budget

Export of Switzerland Main export partners Main export partners ： Germany 20.8 %,United States 9.3%, Italy 8.9%, France 8.4%, United Kingdom 4.8% Export goods Export goods ： machinery, chemicals, metals, watches, agricultural products

import of Switzerland Main import partners Main import partners ： Germany 33.9%, Italy 11.2%, France 9,71%, United States 5.1%, Netherlands 4.8%, Austria 4.4%, United Kingdom 3.9% Import goods Import goods ： machinery, chemicals, metals,vehicles, agricultural products, textiles

Economy sectors Watches Watches – Swiss watch making companies produce most of the world's high-end watches Industrial Industrial – food processing : Nestlé( 雀巢 ) – chemical for industrial and construction use : Sika AG( 西卡集團 ) – medicine making : Novartis( 諾華 ), Roche( 羅氏集團 )

Agriculture Agriculture – High tariffs and extensive domestic subsidizations encourage domestic production – 90 to 100% of potatoes, pork, cattle and most milk products, are produced in the country Tourism Tourism – mountainous regions and cities Banking Banking – neutrality and national sovereignty Economy sectors

Rolex Be founded by Hans Wilsdorf in 1905 To moved to Switzerland in 1919 Major product/service ： Watch

Strategy Strategy ： 1.Focus 2.Product positioning 3.Segmentation Feature Feature ： 1.Precision 2.Elegance and Noble 3.Testing of product’s limitation Rolex

References Switzerland wiki Economy of Switzerland Rolex wiki Rolex Official website Google picture Vidoe

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