BREW-CYCLE BREWHOUSE “SAVOR THE ABUNDANT FLAVOR” GOOD MARKETING

RE-INTRODUCE New company Name / New Mission / New Objectives “We take local water sources, and repurpose them into a delicious, savory past time for those of age to enjoy. We clean and process various water sources, and incorporate them into our beer processing system. By using desalination and decontamination methods, we are able to purify water from virtually anywhere to use in our beer.”

BARLEY | HOPS | WATER | YEAST Normal production = 7 barrels water  one barrel of beer

BENEFITS | ATTRIBUTES | FEATURES Micro brew process : 3 barrels of water = 1 barrel of beer one barrel = 31.5 gallons  yield about 331 bottles of beer 64 ounces of local source water per one gallon in a barrel ½ a gallon per 31.5 gallons enough to advertise using local sources replenish minerals lost in purification process

NO WASTE  Normal waste in brewing process = “Trub” “Mash”  essentially protein and hops left in the kettle that separated from grains in the boiling process  IF suspended solids can be removed….

NO WASTE Providing our “mash” to: local farmers for livestock feed Local organic farmers for soil amendments *Secondary filtering process

PRICE Looking at beers that our TM would drink and ball park our price to reciprocate what it is we want to represent in the market. 24pk of 12oz bottles: Bud Light: $16.99 Coors Light: $17.99 Harpoon IPA (MA): $24.99 Sam Adams (MA): $26.99 Brewcycle Brewhouse: $20.99, a happy median between the “cheap party beers” and the local tastes.

BENEFITS ATTRIBUTES FEATURES Benefits: Peace of mind drinking a recycled drink Boosting the local economy Social component Attributes of the brand: Young Eco friendly Socially conscious Similar to Gen Y’s demographic Features of our products: We give back to the county with our “waste” going to local farmers Eco friendly and green product

STRENGTH | WEAKNESS Strengths- Local company, green consuming is “in”, increasing market (see economic), high income area, unique/innovative idea, alcohol consumption in Ma higher than most Weaknesses- No brand equity, many well known local brews/breweries (Sam Adams, Harpoon, Buzzards Bay), initial promotion/start up expense

OPPORTUNITIES | THREATS Opportunities- other alcohols (wines, spirits), bottled water, exclusive rights to Umass, other market locations Threats- dependant on suppliers for product (bad weather, drought), change in consumer attitude/taste

PEST Political- liquor license, Alcohol and Tobacco Trade and Tax Bureau permit, taxes, copyright, taking water from local waterways Economic- 10% annual increase in craft beer sales over past 5 years, Beer currently an $83 billion industry Social- accepted into local community and craft beer community, Mass is 16 th on the list for most beer consumption nation wide Technology- increasing = better beer and easier production, can/bottle drinkability advancements (punch top, vortex bottle)

PROMOTION We hope to have a deal with UMASS Dartmouth to host a kick-off bash for our product  Something like Bud Light did with “Whatever, USA” Have local bands play, give away t-shirts, hats, and coozies, play corn hole and beer pong

PROMOTION Create a hashtag for social media #BrewCycleAtUMD Taste-testing Buy a six-pack, get a free bottle opener (while supplies last)

PROMOTION - BREWERY Brewery tours: See the hands-on facets of the brewing process Free samples at the end of the tour Ability to purchase a home-brewing kit

THANK YOU