TOURISM PETER ROBINSON MICHAEL LÜCK STEPHEN L. J. SMITH

Air Transportation 4

Learning Objectives To understand the scope of the airline industry To evaluate some regulatory frameworks in which air travel takes place To understand various marketing and operating strategies for airlines

1903: first powered flight 1939: first transatlantic passenger service (PanAm) 1952: first passenger jet (DeHavilland Comet) 1970: Boeing B747 jumbo jet enters service 1976: first supersonic passenger jet (Concorde) 2007: largest passenger jet (Airbus A380) 2011: first all-composite material jet (Boeing B787) History

Scheduled Charter Low-cost carriers (LCC) Air taxi services Categories of Airline Services

Engine type –Turboprop –Jet Purpose/mission –Short-haul –Medium-haul –Long-haul –Ultra long-haul Body width –Narrow body –Wide body Types of Aircraft

Yield management Performance indicators –Revenue Passenger Enplanements –Available Seat Miles (ASM) –Revenue Passenger Miles (RPM) –Load Factor (LF) –Revenue Departures performed –Mishandled baggage –On-time departures Economic Considerations

International Air Transport Association (IATA) International Civil Aviation Organization (ICAO) –Freedoms of the Air Deregulation –USA –Europe –Route network development Regulation

Pooling Joint ventures Code-sharing Alliances –Star Alliance –oneworld –SkyTeam Airline Cooperation