Print Management by Leo Burnett

Leo Burnett is part of Publicis S A, one of the four large advertising conglomerates that manage a large percentage of global advertising. We were privately held until fall of 2002, and the organizational and culture changes that we are undergoing as a publicly held company underscore the need to be more efficient in our execution for our clients, our shareholders and our employees.

Print Management at Leo Burnett 70 employees $200 MM worth of print execution annually Changing from a vendor based expertise to an internal, innovation focused, client value proposition Pro-active not reactive

CAPPS We are fortunate to have as a sister company, CAPPS Studio that delivers the majority of our creative execution and pre-press around the world.

Print Management Department Director Category Execution

The Process / Print Management Client focused CBMs own projects Detail focused Execution experts own specifics Consistent Department standards & procedures Project Management Tool

Print Management Revolutionary approach to print Driven by efficiency and expertise Proactive vs. reactive Add tactical focus to creative vision Execution obsessed / ISO Certification Q4 2002 Consistent standards and process Highly trained and industry involved Leverages scale and scope Technology savvy Maximizes Project Management tools

The Spoils Extremely flexible resource management True category expertise vs. generalist approach Specialized process drives reduction in errors - greatly improves effectiveness Buying power leveraged by $200,000,000+ in print purchased annually Over 70 professionals bring extensive expertise to print management Directors with over eighty years on industry experience

Our future is… Appropriate integration of new technology to create more predictive, effective turnkey execution Leveraging our mass to provide value in execution across the entire Publicis network Shaping change within our industry that provides the best practices and partners to position the Agency, as not only great creative, but as an execution solution as well

PDF File Format We, along with CAPPS, have adopted PDF as our file format of choice. It is not perfect… but it allows us the most flexibility in solving workflow issues for our clients and their requirements. Our view is that it is the most predictive, turnkey format that we can use to manage and expand our digital workflow through the entire process. Leo Burnett was analog three years ago … making film with traditional color separators, at an annual cost of 30MM. Our print business has grown 12% over three years, and we are now producing pre-press for our clients to the tune of 7-8MM per year. We are migrating costs farther upstream.

PDF File Format (cont.) We feel PDF to be the most consistent, easily manageable file format to accomplish the ease of file transmission, color management, and re-purposing of the media … for our purposes. We are committed to not only where PDF is … but where it is going for applications and workflow that will extend to all of our global clients.

The Leo Burnett Company Print Management By Leo Burnett Copyright 2003 The Leo Burnett Company