Donna Hamilton Assistant Vice President Web Communications

Approx. 50% of U.S. adults use a smartphone. Approx. 66% of those aged use a smartphone. For 28% of Americans, a mobile device is their primary way of accessing the Web. 243 million Americans age 13 & older use mobile devices. 91% of mobile phone users have phones w/in arms reach 24/7. General Population: 51% Android; 32% iPhones UC: 33% Android; 49% iOS

What Else Do We Do with Our Phones? 54% use their phones in place of an alarm clock 46% have dispensed with a watch in favor of using their smartphone 39% use their phone instead of a separate camera 28% use their phone instead of a laptop One in 20 smartphone users use their phone in place of a TV (6%) or reading physical books (6%)

Communication on Mobile 41% of people in U.S. read on their mobile devices Mobile open rates + 34%; desktop s - 9.5% (last 6 mos. of 2011) Test to ensure yours is readable on various devices. Do your links open to mobile-friendly Web pages?

* Mobile App * Mobile Website Similar features & content; Different presentation & behavior. Depends upon many factors, including: objectives, task, target audience & technical requirements.

* Mobile App * Mobile Website -Uses “built-in” browser, so easy to access. -Need the Internet to access. -Less expensive to develop. -Uses cross-platform capabilities, so don’t need as many different designs. -Must be downloaded. -Can target specific limitations/ abilities of individual devices. -Faster, more interactive. -Can provide some services without Internet connectivity. -Expense of creating will increase (more platforms to develop for)

What is it? Developing a website that allows the layout to change along with a user’s computer screen resolution.

ETA: January 2013

Team Tech Lead: Asif Riaz Communications Lead: Donna Hamilton Developers: Greg Benjamin, Vern DeHaven Others: UC Foundation/Alumni: Candice Terrell UCIT: Mark Faulkner; Gary Grafe; Troy Travis; Josette Riep; Matt Hartman Students: Lane Hart; Shy Ruparel; Tom Bachmann

Technology – Blackboard “Blackboard Mobile Central” application integrates with Blackboard “Mobile Learn” Provides on-demand access to information and services.

App Audience: Primary: Current Students Secondary: Alumni Other: Staff (time clock); faculty; visitors

Initial Offerings Enhanced Shuttle/Transit News Events Emergency/Help/NightRide Athletics View My Grades Bearcat Spirit

Initial Offerings View My Schedule Interactive Campus Map Courses Directory Alumni Directory Link to Blackboard Mobile Learn

m.uc.edu

Mostly same information. Audience navigation. Links to Library’s mobile website Athletics mobile website Content maintained in CQ. Next … Majors & Programs Check My Grades

* Aug. 1 through Oct. 15, 2012

Mobile Resources Mobile site m.uc.edu Mobile Help uc.edu/mobilehelp

UC’s Two Primary & UofCincinnati(Facebook) UC College UC Departmental Accounts Alternate Photo Icons

uc.edu/socialmedia

uc.edu/socialmedia OR uc.edu/web and navigate to desired resources New Staff Resource: Jeremy Martin

@dhamilton007