© 2010 IBM Corporation Storwize V7000 IBM’s Solution vs The Competition

© 2010 IBM Corporation Solution? What’s a Solution?  In IT marketing, the word “Solution” is grossly over used.  In the context of the highly competitive Midrange disk market, it’s probably best to use a case study to describe what I mean by “Solution”  You’ve all heard of NetApp haven’t you?

© 2010 IBM Corporation  NetApp does not respond to bids with this picture –Let me tell you how fast my disk array is… –Have I told you how available and scalable my disk array is???  NetApp leads with a highly integrated “software solution” message –NetApp software is proprietary and marketed as part of the array –If the NetApp SW message wins, NetApp HW wins.  “Hardware is just a carrier for software” NetApp exec NetApp “Solution” Backup path Restore path File system data Local SnapShot Versions SnapRestore SnapMirror (copy) SnapVault (tiered movement) (Fibre Channel Disks) (ATA Disks, Dedup) NAS/iSCSI/FC NetApp Protection Manager SnapManager Application server Application data OSSV agent

© 2010 IBM Corporation Solution Scenario 1  Client characteristics –Runs their business on Windows and Linux –Operates only IP networks (iSCSI storage attach) –Values simplicity because administrators are responsible for multiple pieces of the infrastructure (servers, storage, etc.) –Sensitive to overall solution cost

© 2010 IBM Corporation Storwize V7000 Solutions at a Glance  For smaller clients looking for easy- to-use, scalable storage with intelligent support for their business applications  IBM offers an integrated solution formed from extraordinary building blocks –Scalable Storage –Efficient utilization of space –Application-integrated data protection –Simple manageability –For clients with both IBM servers and storage, a single point of management Backup path Restore path Primary data Local FlashCopy Versions Instant Restore SSD/SAS Disks Thin Provisioning, Easy Tier iSCSI/FC User interface FlashCopy Manager Application server Director Storage Control

© 2010 IBM Corporation Lower Midrange Sales Scenario Who are you likely to compete against? Focus the conversation on these competitive advantages  Client characteristics –Runs their business on Windows and Linux –Operates only IP networks –Values simplicity –Sensitive to overall solution cost

© 2010 IBM Corporation Solution Scenario 2  Client characteristics –Runs their business on Unix, Linux, and Windows –Operates Fibre Channel SANs –Values efficiency because scale drives environmental and power concerns –Exploits enterprise management and automation to enhance productivity of storage administrators –Protects against disaster situations by replicating data offsite

© 2010 IBM Corporation Storwize V7000 Solutions at a Glance  For larger clients looking to expand the intelligent support for their business applications across sites for disaster recovery protection  IBM offers –IP Replication –Fibre Channel Mirroring –Enterprise SAN-wide Management Backup path Restore path Primary data Local FlashCopy Versions Instant Restore SSD/SAS Disks Thin Provisioning, Easy Tier iSCSI/FC User interface FlashCopy Manager Application server FC Mirroring (Sync or Async) IP Replication (Copy) (SAS/NL-SAS) Productivity Center FlashCopy Manager Or FastBack agent

© 2010 IBM Corporation Upper Midrange Sales Scenario Who are you likely to compete against?  Client characteristics –Runs their business on Unix, Linux, and Windows –Operates Fibre Channel SANs –Values efficiency –Exploits enterprise management –Protects against disaster situations

© 2010 IBM Corporation Solution Scenario 3  Client characteristics –Enterprise application data not stored on Storwize V7000 –Centralized Recovery Management across the enterprise File Systems

© 2010 IBM Corporation Productivity Center Storwize V7000 Solutions at a Glance  For clients looking to integrate with enterprise recovery management or to extend these solutions to data not currently stored on Storwize V7000  IBM offers –Virtualization of external disk arrays –Application-integrated software snapshot for external data –Unified Recovery Management with Tivoli Storage Manager Backup path Restore path Primary data Local FlashCopy Versions Instant Restore SSD/SAS Disks Thin Provisioning, Easy Tier iSCSI/FC Application server FC Mirroring (Sync or Async) IP Replication (Copy) (SAS/NL-SAS) FlashCopy Manager Or FastBack agent Application data FastBack agent FC or IP Replication (Deduplicated Copy) TSM Admin Center External Virtualization ProtecTIER deduplication gateway Storwize V7000

© 2010 IBM Corporation Storwize V7000 Solutions at a Glance Primary data SSD/SAS Disks Thin Provisioning, Easy Tier iSCSI/FC User interface Application server Basic hardware

© 2010 IBM Corporation Productivity Center Storwize V7000 Solutions at a Glance Backup path Restore path Primary data Local FlashCopy Versions Instant Restore iSCSI/FC Application server FC Mirroring (Sync or Async) IP Replication (Copy) (SAS/NL-SAS) FlashCopy Manager Or FastBack agent Application data FastBack agent FC or IP Replication (Deduplicated Copy) TSM Admin Center External Virtualization Solution!! ProtecTIER deduplication gateway

© 2010 IBM Corporation Storwize V7000  Required Software –5639-VM1 (Base) ●Management GUI ●Thin Provisioning ●Easy Tier ●FlashCopy  Hardware (MT/Model) – (12-bay LFF control enclosure) – (24-bay SFF control enclosure) – (12-bay LFF expansion enclosure) – (24-bay SFF expansion enclosure)  Optional Software –Management ●5608-E14 (TPC for Disk Midrange Edition) ●5765-ASM (Director Storage Control plug-in) –IP Replication ●5639-FB1 (FastBack for Storwize V7000) –FC Replication ●5608-AC6 (FlashCopy Manager) ●5639-RM1 (Mirroring) ●5608-WB2 (TPC for Replication) –Embracing legacy disk ●5639-EV1 (External virtualization)  Optional Services This is the basic hardware This is what makes it a “solution”!!

© 2010 IBM Corporation IBM Virtualized Disk Solutions value  Modular scalability, supports independent scaling of performance, capacity, and software function – allowing you to start small and grow large without ever changing hardware platforms.  Integrated software functions and management interface across the entire range of scalability.  Enterprise-class software capabilities, including replication functions traditionally found in high-priced enterprise arrays, virtualization capabilities to improve efficiency and application up-time, and management capabilities that make quick work of complex deployments.

© 2010 IBM Corporation