Econs project- Ipad By: Avina, Deon, Fiona, Tiance, Xinru, Zhihao.

Slides:

Advertisements

Similar presentations

Chapter 4 The Law of Demand.

Advertisements

Market Economies at Work: Supply and Demand

INTRODUCTION TO THE ECONOMICS OF ANTITRUST. ASSUMPTIONS OF CLASSICAL ECONOMICS PEOPLE ACT RATIONALLY TO MAXIMIZE THEIR OWN INTERESTS.

The market for iPad. iPad – An Overview 0 iPad first released in the US on 3 rd April Different models (wifi only or wifi+3G) 0 From April to December,

HL MARKETING THEORY ELASTICITY

This is a study of the iPad market where producers study how recent changes in the market can affect the revenue of firm.

Atlas’ Lemon Analysis of iPad market.... Introductory Video.

1)S ECTION A 2)S ECTION B The iPad was released on 27 January 2010 it appeared in US stores on 3 April 2010.

Demand Review Economics Mr. Bordelon.

Apple released the first iPad in April Release dates: Wi-Fi model (U.S.): April 3, 2010 Wi-Fi + 3G Model (U.S.): April 30, 2010 International: May.

Economics Webquest A project done by Charlene Wee, Le Ngoc Mai, Seah Qian Yi, Soh Qian Wei, Gan Chin Boon, Huo Yong Hao & Lee Zheng Rong of 11S101.

When did the iPad first originated? It was first launched in the United States on 3 April It was a product from the company named Apple, which was.

Economics Project. Whendid the iPad firstoriginate?

PRICE. Yes, But What Does It Cost? Price is the value that customers give up or exchange to obtain a desired product Payment may be in the form of money,

Origin of the ipad Originated in January 2011 Released in April in the same year.

Economics Project Done by: Eddie Poh Jay Lim Wei Heng Sandeep Singh Shaun Ng Yan Jie Chu Wee Sheng.

Webquest : Market for iPads. First tablet computer developed by Apple Inc. Perfect for web browsing, viewing photos Thin & Light Can import photos from.

1)Info about the IPAD 2)How the price of the IPAD is determined 3)Associated products 4)How recent developments would affect marketing and pricing decisions.

Group 4.  Apple’s iPad 2 iPad(1)iPad 2 Processors1GHz Apple A41GHz dual-core Apple A5 Weight730g 613g GyroscopeNoYes Thickness13.4mm8.8mm Camera(s)12.

Market For Ipad. About Ipad It was first originated on 27 th January It is a media tablet that offers multi-touch interaction with newspapers, magazines,

 The Ipad was announced on the 27 th January 2010  Released on 3 rd April 2010  3million copies were sold within the first 100days of its release.

Economics project Done by: Jasmine Quek Serene Quek Vanessa Lim Rachel Lee Wee Hong Yi.

Done by: Yanyi, Amanda, Qingru, Anna, Vanessa Soh, Kamy 1 1 S

 The iPad is an ingenious piece of technology developed by Apple. It was announced to the public on the 27 th of January 2010 and was released to the.

Marketing the iPad. Background Information  First tablet computer developed by Apple Inc  Announced on 27 Jan 2010  Released on 23 July 2010 (Singapore)

Economics Web Quest Project Presentation Group Members: Sherwinder, Darren, Vivek and Nicholas.

Recent Developments and How They Affect Marketing and Pricing Decisions By: Dini, Julene, Lengjen, Yoojin, Bryan.

Economics Project The iPad. Contents Project A When did the iPad first originated? How is the price of iPad determined? What are some of the related/associated.

Market for iPad. The iPad  First multi-touch screen tablet computer developed by Apple Inc.  Announced in Jan 27, Made available on the US.

IPad Market How has the iPad market changed? How will it affect you as an economic student?

Done by: Shaza Charlene Goh Wei Lun Shi Yu 11s502 Gulliver’s travel(ipad)

Introduced to the world on 27 January 2010 On 3 April 2010 it arrived in US ’ s apple stores People are able to obtain the revolutionary item by just.

Demand and Supply WEBQUEST Demand and Supply WEBQUEST Group 4.

“Supply, Demand, and Market Equilibrium”

HL MARKETING THEORY ELASTICITY IB BUSINESS & MANAGEMENT – A COURSE COMPANION: p

PED measures how sensitive the quantity demanded is to changes in the price. You would expect the demand for most goods to fall as the price increases,

Econs WebQuest Presentation Done by: Serene, Nikki, Xin Rong, Samuel, Wei Long.

HL2 ECONOMICS REVIEW OF ELASTICITY An Introduction to Elasticity.

* First tablet computer developed by Apple Inc. * Serves as a platform for audio-visual media * Sparked off idea of the iPhone subsequently.

IPad market research. Introduction on iPads iPad is the first tablet computer developed by Apple Inc. What are iPads? It was announced on January 27,

The Allocation Of Resources In Competitive Markets

DETERMINANTS OF SUPPLY AND DEMAND. Factors that change the quantity demanded or supplied.

Demand and Supply: an Introduction

+ Demand Chapter 4 What is Elasticity of Demand? Section 3.

Jesslyn shuling jiexin wenchao. Brief introduction of iPad  iPad is originated in January 27, 2010  A line of tablet computers designed, developed and.

Income Elasticity of Demand

“My baby” -April 2010 The consumers determine the quantity demanded for the good Producers determine the quantity supplied The interaction of demand.

Economics Web Quest Project Presentation Group Members: Sherwinder, Darren, Vivek and Nicholas.

IPad Market How has the iPad market changed? How will it affect you as an economic student?

The Law of Demand What is Demand?  Quantity demanded of a product or service is the number that would be bought by the public at a given price.

Chapter 4:Demand What is Demand? Factors affecting Demand Elasticity of Demand What is Demand? Factors affecting Demand Elasticity of Demand.

PPT accompaniment for the Consortium's Supply, Demand, and Market Equilibrium.

IPAD ECONOMICS MEMBERS Viola Shermayne Tsui Yan Audrey Sheana Pei Yi.

Demand and Supply. Factors that affect Demand Price Income Population Advertising Interest Rates Price of complements Price of substitutes Fashion.

Unit 2 Notes. Voluntary Exchange A market is created wherever a buyer and seller meet Both buyer and seller decide they are better off after the transaction.

PROJECT A. first announced on January 27, 2010, by Steve Jobs at an Apple press conference in San Francisco. Steve Jobs San Francisco first iPad was released.

UNIT II Markets and Prices. Law of Demand Consumers buy more of a good when its price decreases and less when its price increases.

Demand And Supply test This test consists of 10 questions designed to test your understanding of demand and supply theory The links provide you with a.

Atlas’ Lemon Analysis of iPad market.... First Generation iPad.

Economics Webquest 2011 Lim Jia Hao Tan Kit Siong Ginny Tan Cheryl Seet Lim Kiang Yong.

CROSS ELASTICITY OF DEMAND (XED) ADVERTISING ELASTICITY OF DEMAND (AED)

Demand. A market is any place people come to buy and sell goods and services. A market has two sides: a buying (demand) side and a selling (supply) side.

Unit 2 – Understanding Markets CHAPTERS 4, 5, 6, & 7.

Budgets and Businesses Workshop. Budget: is a plan that shows income, spending and saving. Income: Spending: Saving:

HL1 ECONOMICS MICROECONOMICS

ChapterDemand 8 8 Guiding Questions  Section 1: Understanding Demand  How does the law of demand affect the quantity demanded? The law of demand states.

Factors Affecting Demand:

PED, YED, XED Classifications

Presentation transcript:

Econs project- Ipad By: Avina, Deon, Fiona, Tiance, Xinru, Zhihao

DO YOU KNOW…  When is the Birthday of iPad? 27 January 2010  The cost price and selling price of the iPad is…? USD320 ; USD499.  So… PROFITS EARNED! $.$  Who are iPad’s enemies? Motorola Xoom: USD799 Galaxy Tab etc

How about some Products to go along with iPad? AND MORE iPAD CASES!!!!!! Some of the goods are used for protection, eg iPad Casings Some are just to beautify it Different products will meet different needs of the iPad users. Eg Some may need a Stylus, while some do not. Complements to the iPad.

Question: How will recent developments affect pricing and marketing decisions from a consumer’s POV and a producer’s POV???

Pricing decisions Decisions faced by top management and marketing managers on the pricing of a good Affected by…. competition cost advertising sales promotion

Marketing decisions the commercial functions involved in transferring goods from producer to consumer

Producers POV- 1 st perspective Recent Developments: Introduction of cheaper alternatives. Using Price Elasticity of Demand (PED) When the price of Ipad = more than proportionate change of fall in qty dd. WHY??? Consumers turn to cheaper alternatives (eg: ExoPC slate) THEREFORE, Ipad is price elastic. Furthermore, Ipad is a luxury good, this implies a small pool of consumers. SOOOO…. WHAT DOES THIS ALL MEAN?? LINK: Due to competition from other companies who have came up with similar goods, Apple would keep price constant/decrease to increase total profits.

Producers POV 2 nd perspective Recent developments: Other companies such as Griffin and Incase have released similarly iPad-compatible wall chargers. Using Cross Elasticity of Demand (XED) Goods compared: Ipad and Ipad charger. CLOSE COMPLEMENTS. SOOOO…. WHAT DOES THIS ALL MEAN?? LINK: To increase profits, and to edge out rival companies, Apple should decrease the price of Ipad chargers!

Consumers POV 1 st perspective Recent developments: Natural disasters hit food producing countries. Using income elasticity of demand (YED) Food shortage  food prices Eg: Global food prices rose to a fresh high in December 2010, according to the UN's Food and Agricultural Organisation (FAO) Decreasing real income as food is price inelastic. Therefore, the iPad2, as a luxury good, will take 2nd place to normal goods such as food. SO…. WHAT DOES THIS ALL MEAN?? LINK: It results in the foregoing of the purchase of iPad 2 to divert their dollar votes to food.

Consumers POV 2 nd Perspective Recent developments: Improvements to the Ipad, implemented into the Ipad 2. (Thinner, lighter, built in camera) Consumers more willing to pay for Ipad (signalling function) Demand for Ipad, and the price of the iPad 2 (supposingly) This results in a shortage. (rationing function) Producers increase qty output to increase profits gained. SOOO…. WHAT DOES THIS ALL MEAN?? LINK: Consumers have to fork out more money to purchase an Ipad due to a spike in qty dd.

BUT! In reality… Price of iPad = Price of iPad 2 iPad 2 more advanced in technology, and more holistic in features(built-in-camera) SO…. More COMPETITIVE!!!  more ppl wants to buy iPad ( instead of the cheaper substitutes, since iPad is more HIGH-TECH = more WORTH IT!!! ∴ consumer SATISFACTION MAXimised!!!