WageIndicator SEO, December 10, 2008 Irene van Beveren Today: 0.Why SEO is important 1.Keyword Strategies 2.Title Tags 3.Internal Links 4.Duplicate Content 5.SEO Tools

1.Why SEO is important Traffic and Conversion Paywizard Oct 06 - Nov 08

SEO key factors What is Search Engine Optimization? The practice of designing web pages so that they rank as high as possible in search results from search engines like Google and Yahoo. Key elements of SEO approach Wageindicator –1. Keyword Analysis through Google Trends –2. Change title tags based on your Keyword Analysis –3. Change the Internal Link structure –4. Avoid Duplicate Content –Create fresh, relevant SEO content based on User Search Behavior and link back to the relevant topic page –Build internal link structure / external link strategy based on Keyword Analysis –Improve Conversion * today

1: Keyword Analysis - wage, salary or income? Keyword Research Invest in researching and defining your target keywords and phrases Look for high "search volume" keywords Make sure you know your top 50 keywords by Google search volume and optimize accordingly Tools Google Keyword Tool Google Trends (Word Tracker)Word Tracker (Trellian)Trellian

Example: keywords generating traffic 2008 ytd

2: Change Title tags and Description for all your new and existing pages based on your keyword analysis Title tag Description Tag Title tags What is a title tag and what is a description tag? Where can you edit these elements in Plone? (see next slide) How do they show up in Google? Query: “site: + keyword(s)” in Google ExampleExample Wageindicator Include your main keywords within the first 60 characters of the Title tag, repeat them in the first line of your description tag Use Caps for your keywords, to drive Click throughs

Example: where to edit title tags and description tags in Plone

Tip: Optimize title tags but don’t change the url’s, since they will lead to “dead links” in google

3: Build internal link structure based on your high potential keywords and create topic pages for your top keywords For Paywizard.org 20+ topic pages have been created, eg: Minimum wage Income tax VIP salaries Career tips Etc. Every new content piece is linked to the related topic pages. In this way, the topic pages become the “high authority” pages within the site structure: every page is pointing to it. Example: backlinks from the Salary News Selection

4: Avoid Duplicate Content Avoid Content that is very similar or duplicate of existing content on the site, or on one of the sister sites within Wageindicator! We risk to be penalized by Google, for dozens of similar pages in the index We should avoid putting the same content across multiple URL's. Your content might be filtered out as duplicate. Especially duplicate title tags will lead to lower ranking and limit the number of pages in the index. Example: 13 results for the same review on variety.com

5: SEO tools What Search Engine Spiders See FireFox SEO plug in Duplicate Content Tools General SEO sites

Questions and Comments? Thanks!