Dilutable Beverages in South Africa PackagingFeedback Beverage 2012.

Slides:



Advertisements
Similar presentations
Marketing mix THE TIMES 100.
Advertisements

Shopper Research 1 Presentation ECR Hellas May 2002 Shopper Research.
Sainsbury’s: Winning today’s customers through deep insights
Feedback Rice in South Africa Food Product Definition 2 ProductDefinition Rice The rice category incorporates most varieties of rice, including.
MediaFeedback Tea in South Africa Food Product Definitions 2 ProductDefinition Black Tea Black tea is prepared from the evergreen “Camellia sinensis”
Project Strive Presentation to the Fantasy Board of Directors Acquisition Analysis 15 November 2008 Strictly Confidential.
MediaFeedback Ice Cream in South Africa Food 2012.
South Korea Packaged Food Industry Report report.html Category: Packaged Food.
Food Bites Ice Cream Annual Market Quantification September 2011.
Thirsty Thoughts Milk Substitutes Annual Market Quantification September 2011.
Food Bites Chewing and Bubble Gum Snacks and Confectionery Annual Market Quantification March 2011.
Food Bites Butter Annual Market Quantification September 2011.
Source: U.S. Food Marketing System, 2002, ERS-USDA
Thirsty Thoughts Fruit Juice Annual Market Quantification April 2011.
Food Bites Pasta Annual Market Quantification June 2011.
Feedback Breakfast Foods in South Africa Food 2012.
Thirsty Thoughts Spirits Annual Market Quantification December 2011.
Food Bites Edible Oils Annual Market Quantification December 2011.
As Serious a Threat as HLB: The Collapsing Orange Juice Market Allen Morris University of Florida, IFAS, Citrus Research and Education Center
National Consumer Agency Market Research Findings: Consumer Shopping Behaviour August 2013 Research Conducted by.
The Business Research Company Understand Consumers.
Thirsty Thoughts Buttermilk and Maas Annual Market Quantification September 2011.
The Business Research Company Develop Products and Services.
Bell Ringer  List some reasons why you think that some new businesses have almost immediate success while others fail miserably. The main idea: Successful.
Food Bites Chocolate Snacks and Confectionery Annual Market Quantification March 2011.
Food Bites Dessert Sauces and Creams Annual Market Quantification June 2011.
Logistics Information Management, 14, 1/2, 2001, Nabisco: A Case Study Nabiskua Company Founded in 1991, is a supermarket for all the requirements.
Report: Global Functional Food Survey Trends and Insights Category: Consumer Goods Insert Image Height
PackagingFeedback Prepared Custard in South Africa Food 2012.
Global Butter and Margarine Market Share, Global Trends, Analysis, Research, Report, Opportunities, Segmentation and Forecast,
Thirsty Thoughts Flavoured Milk Annual Market Quantification October 2011.
Thirsty Thoughts Coffee Annual Market Quantification December 2011.
Food Bites Sugar-Based Confectionery Snacks and Confectionery Annual Market Quantification March 2011.
Thirsty Thoughts Drinking Yoghurt Annual Market Quantification September 2011.
© Kantar Worldpanel ROI GROCERY MARKET REVIEW Data to 10 th June 2012.
Food Bites Confectionery Bars Snacks and Confectionery Annual Market Quantification March 2011.
Food Bites Everyday Cheese Annual Market Quantification June 2011.
Food Bites Margarine and Baking Fats Annual Market Quantification December 2011.
Thirsty Thoughts Dairy Juice Blends Annual Market Quantification April 2011.
Endoscopy Visualization Systems and Components Market Value Share, Analysis and Segments by Future Market Insights
The Concept of Marketing Strategies
Copyright 2000 ACNielsen 1 Wines of South Africa Tuesday 2 nd July 2002.
Brand profile report A sample profile of Brand X versus Brand Y 2015.
Raising Demand of Food and Beverages Additives Market in by FMI
Business Opportunity of Ice-cream and Frozen Dessert Market, by FMI
Food Bites Baked Products Annual Market Quantification September 2011.
Current and Projected Food Grade Industrial Gases Market size in terms of volume and value by FMI Estimate

Thirsty Thoughts Tea Annual Market Quantification December 2011.
Report: Innovation in Beverage Packaging, A review of recent trends, drivers and issues in global retail beverage packaging Category: Manufacturing.
Thirsty Thoughts White Milk Annual Market Quantification September 2011.
Food Bites Yoghurt Annual Market Quantification September 2011.
Food Bites Prepared Custard Annual Market Quantification June 2011.
© Kantar Worldpanel Confectionary 12 weeks period ending 24 March 2013 (12 w/e P3/13)
Global Butter and Margarine Market Share, Global Trends, Analysis, Research, Report, Opportunities, Segmentation and Forecast,
© Kantar Worldpanel Confectionary 12 weeks period ending 24 February 2013 (12 w/e P2/13)
© 2016 Global Market Insights, Inc. USA. All Rights Reserved Fuel Cell Market size worth $25.5bn by 2024Low Power Wide Area Network.
Data Collection Techniques
Media Feedback Report RTD Fruit Juice in South Africa April 2016.
ROI GROCERY MARKET REVIEW
MKTG 450 Selected Topic in Marketing: Distribution Management Spring 2009, Dr. Stefan Wuyts Private labels.
A Refreshing Rise in Revenues
Energy Drinks Market Research Report- Forecast to 2023
Energy Drinks Generated the Most Revenues
Annual Market Quantification
US Gluten Free Food Market US Gluten Free Food Market.
© 2019 Global Market Insights, Inc. USA. All Rights Reserved Bottle Sealing Wax Market 2019 to 2025, key industry players & growth trends.
© 2016 Global Market Insights, Inc. USA. All Rights Reserved Beverage Packaging Market predicted to grow exponentially by 2025: Global.
Peanut Butter Market PPT : Global Trends, Scope, Demand, Opportunity and Forecast by 2024
Store Footprint Publication date: August 2017 Next publication:
Presentation transcript:

Dilutable Beverages in South Africa PackagingFeedback Beverage 2012

Product Definitions ProductDefinition Base A base is a super concentrated cordial product to which you would add sugar when reconstituting. Examples of this type of product are Fouro and Sixo manufactured by Tiger Brands. These are included in cordials and squashes in this report to maintain payer confidentiality Cordials / Syrups A cordial is a concentrated beverage product that contains less than 6% fruit juice in its reconstituted form. These products may however contain up to 6% fruit juice. It is necessary to note that a cordial does not have to contain any fruit juice and may be flavoured artificially Fruit Juice Concentrates and Nectars Concentrates typically have a pure fruit juice content of between 20% and 50%. In terms of dilution, a ratio of 1:4 is generally utilised Iced Tea As no regulatory standards presently exist regarding the definition of Iced tea, this category includes all dilutable products marketed as “Iced Tea” Sports Drinks Sports drinks are beverage products that contain nutrients and electrolytes to replace those lost by the body during physical exertion, or to improve and sustain performance. Sports drinks in this report refer only to concentrates; ready-to-drink Sports drinks were excluded from the analysis Squashes A squash is a concentrated beverage product, which by definition contains 6% fruit juice in its reconstituted form 2

3 Market Trends  The Dilutables category has been a resilient category during the recent recession however volumes have come under pressure in Dilutables volume growth in 2011 was minimal  The outlook for 2012 is that volumes will continue to grow, and will grow at a rate closer to that of previous years  No significant changes in the local channel distributions were noted. Export, however, grew substantially in 2011 and is expected to continue to grow in 2012  In terms of regional distribution, there was notable shift away from the Northern regions Mpumalanga, Limpopo and the North West in favour of Gauteng  The Dilutables category has shown significant growth from 2010 to This is accompanied by a decrease in the price per litre charged for the products in this range

4 Product Breakdown Dilutables

5 Channel Distribution Dilutables Note: Percentages may not add up to 100% due to rounding.

6 Regional Distribution Dilutables Note:Percentages may not add up to 100% due to rounding. Excludes exports.

7 Packaging Demand Dilutables

BMI Research Information 8

Annual Quantifications Total Market Quantification for 140 CPG Categories What are the latest market trends? And: Is the category growing or declining? What does the future hold for the category? What are packaging trends for the market? Are category sales growing or declining in retail, wholesale or export? How is your product performing in foodservices? Market Quantification involves sizing up markets annually to see volume, value and consumption trends. The service is available for most food, beverage, confectionery and snack products. We have more than 10 years of historical data in tracking each market. Using these insights, you’re able to harness the potential in your market by understanding strategic category trends across the total market. A unique offering incorporating formal and informal market components. Total market includes retail, wholesale, foodservices, industrial and exports. 9

BMI Tracking Report Schedule 2012 Non-Alcoholic Beverages Bottled Water Carbonated Soft Drinks Cordials and Squashes Fruit Juice Iced Tea Mague Sport Drinks and Energy Drinks Dairy Beverages Dairy Juice Blends Drinking Yoghurt Flavoured Milk Maas Milk For further enquiries please contact REPORT NAMEPUBLICATION Packaging All Reports Packaging Overview Paper & Board QPM Quarterly Import Annual Beverage Reports Full Report (all reports below) Alcoholic Beverages Flavoured Alcoholic Beverages Malt Beer Sorghum Beer Spirits Wine REPORT NAMEPUBLICATION 10

BMI Tracking Report Schedule 2012 REPORT NAMEPUBLICATION On Request Baked Products Baking Aids Eggs Frozen and Par-Baked Products Maize and Wheat Premixes Processed Meat Products Confectionery and Snacks Ice Cream Packaging of Snack Foods South African Confectionery Market The Impulse Market in South Africa For further enquiries please contact REPORT NAMEPUBLICATION Annual Food Publications Biscuits and Rusks Breakfast Foods, Pasta and Rice Dairy Desserts F&C Beverages Fats and Oils Pre-prepared Meals Protein Sauces Soups and Condiments Sweet and Savoury Spreads Value Added Meals 11

ISOS (In Store Observation Services) How is your brand performing in-store? Every week, we answer questions like: Is my product available on shelf? Does my brand have its fair share of shelf space? Is my product listed and available in all stores? Is my gondola end in store? Do I have promotional activity in that particular store? ISOS: Gives first-hand insight into your brand’s performance in-store. Monitor your products versus your competitors’ to assess your performance and remedy gaps. Ensure accurate data which translates into tactical competitive advantages. 12

Print Ads Promotional Pricing and Share of Spend Is your product visible enough in promotional print Media? Assess whether your brand is gaining sufficient share, relative to your spend on promotional print advertising. Track competitor promotional pricing to tactically react on your own product pricing. Daily, we answer questions like: What is the promotional pricing? What is the regional promotional pricing variance? What are competitors’ pricing tactics? What Rand value is spent on our brand versus competitor brands by retailers? Are we losing market share because of this? Coverage: National daily and weekly newspapers Weekly community newspapers Consumer magazines In-store broadsheets Print Ads: Covers all brands advertised in all regions by retailer by month. The analysis provides an inside picture of the retail promotional environment. Track competitor promotions and pricing, offering top line or granular data. 13

Commissioned Research Need to investigate the market regarding other issues? If your research need is not covered by our standard set of services, we will tailor-make a study specifically for you. BMI’s Commissioned Research is designed specifically to answer your questions in your particular market. From industrial assessments to traditional consumer studies, we have the expertise to grow your business. These may include: Consumer Research Qualitative Research including Focus Groups and In-depth discussions Quantitative Research solutions across various target markets Service Quality Measurement (SQM) Pack Type Testing and Preference Product Testing includes taste tests and new product development 14

LISP (Liquor In Store Pricing) How is your liquor brand performing in-store? Each week, we answer questions like: Is my product available on shelf? Does my brand have its fair share of shelf space? Is my product listed and available in all stores? Is my gondola end in store? Do I have promotional activity in that particular store? LISP: Gives first-hand insight into your brand’s performance in-store. Monitor your products versus your competitors to assess your performance and remedy gaps. Ensuring accurate data which translates into tactical competitive advantage. 15

Consumer Research Getting into the hearts and minds of Consumers through interaction, stimulation and discussion. Qualitative and Quantitative solutions including: Focus groups Depth interviews Workshops Store visits In home visits Consumer surveys Online research Mystery shopping International project management BMI Research: Consumer Division has a passionate focus on consumer behaviour, combining professional skills with optimal technology and products to complement insights. Project teams are hand picked based on their knowledge and expertise of the subject matter and offers a range of research methodologies that aim to give you a multi-dimensional and insightful solution to the understanding of your product/brand. The division has the ability to draw on BMI Research’s established experience in the retail and wholesale sectors, providing a unique and customized solution to understanding consumer behaviour. 16

For further information please contact BMI Research (Pty) Ltd Tel: Fax: Visit our website on 17

Copyright and Disclaimer: All rights reserved. No part of this publication may be reproduced, photocopied or transmitted in any form, nor may any part of this report be distributed to any person not a full- time employee of the Subscriber, without the prior written consent of the Consultants. The Subscriber agrees to take all reasonable measures to safeguard this confidentiality. NOTE: Although great care has been taken to ensure accuracy and completeness in this project, no legal responsibility can be accepted by BMI for the information and opinions expressed in this report. Copyright © 2012 BMI Research (Pty) Ltd Reg No. 2008/004751/07 18