Election Tools Marta Fornal de Seixas

Agenda Introduction – Political tab and available features Why and when use it Main benefits of the tools In the software – how it works questions

‘Political’ Integrate ‘political’ and ‘campaigning’ – not necessarily used as an isolated tool Engage with politicians directly – political email tool Collect support for specific issues – sign up page for politicians Segment your supporters to create more effective communication - data mapping

Direct communication with politicians Engage with politicians directly – combine with supporter campaign action developing a relationship with politicians – introducing the issue before the campaign launch Direct targeting during election Send event invitations (registration forms) Send press releases/ reports on specific issues Follow up with politicians who participated in an event Effective political targeting – email specific MPs , if there is something happening in their constituency or if they are crucial to the campaign

Political email tool easy to set up email variety of political databases effective segmentation - wide range of filtering tools to identify specific political targets

Segmentation – effective political targeting and supporter communication targeting specific MPs , if there is something specific happening in their constituency or if they are more crucial to the specific campaign Segmentation of supporters with the use of related political data contacting specific constituencies or specific areas of the country that are crucial to the campaign sending different campaign asks based on where supporters live

Political data mapping Add relevant political data to supporter record a choice of political databases automated daily mapping - no need to run the data manually The result: easy profiling of supporter data customisation of supporter emails

Election tools collecting support and comments from politicians during elections possibility of sharing with supporters through the website or campaign pages data calls to promote results

Political ‘issues’ collecting support and comments on specific issues email with direct link to the support page reporting tools comments moderation page link with supporter campaigns - show support and comments & alternate messages using ‘redirect and filter’ tools

Take away points do you do effective political targeting? do you segment your supporters data? do you target only relevant supporters in areas crucial to your campaigns? how much do you customise supporter communication?

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