SDL Proprietary and Confidential Manager th June 2013 Ashley Mandell-Lynn Director, Global Production Services Martin Radford Business Solutions Consultant

SDL overview Overview of Manager 5.6 features and functionality Manager 5.6 Demo Response data integration with SDL Customer Analytics Compatibility considerations Release milestones Agenda 2

Over 12 billion s sent out of Manager in 2012 Current average of 43 million s per day Volumes continue to rise… …we are projecting over 14 billion s in is a key element of the SDL Intelligent Marketing Suite has received significant investment –Datacenter and hardware improvements –Services team supporting –Product development –Development continues with another major release scheduled for Q SDL services growing rapidly 3

Marketing is changing, tools needs to reflect that change. Development focused on some key marketing trends 4 Change in behaviourDevelopment need Marketers multi-task, so we see a higher volume of ‘light’ users tool needs to be easier to use, more intuitive for marketers and accessible to larger numbers Continued move towards experience management, reduces per campaign volume, increases regularity User need to manage campaigns rather than single ‘one-off’ deployments Diversity of recipient devices used – mobile, tablet etc… Render testing needs to be inherent in the campaign process Changing trends in ‘what works’ and what parts of drive traffic Experimentation need to use heat maps Greater focus on ROI increases drive for more testing Ability to manage dynamic content and test cells across campaigns (see our Testing Best Practice doc on partner portal, Appetite for video in / landing pages Ability to easily manage and incorporate rich media content

Enhanced user interface for easier navigation New Campaign Builder experience 5 Automatic campaign thumbnails (recent documents) Multi-document Support Easy access to shared events, variables & lookup tables Preview Pane Improved navigation ribbon

Multi-document support allows work on multiple creative 6 Multi-document Support Multiple creative in a campaign

Document explorer Search speeds up 7 Document search Search across all categories.

New ‘design view’ WYSIWYG editor Full set of WYSIWYG editing tools Easy access to campaign variables, shared templates for insertion to campaign You can now embed creatives from any campaign into another creative

Improved source code editor makes editing easier Easy to switch views Color coded markup Addition of code line numbers Search & replace functionality

File Manager & Image Properties Editor EM 2013 Highlights Insert images from file manager Image files easily managed from one location Zip file upload (with auto- unzip) is now available.

Integrated inbox render testing with ‘Gallery View’ Device selection, e.g. iPhone 4S preview Select category e.g. Inbox, Mobile or Tablets Easy switch to Gallery view With over 40 inbox previews

Heat Map – s & landing pages Enable Heat Map view Warmer colors, show higher click rates Reports click- to-open rate for creative

Media Manager Integration - Optional Media Manager Panel Browse audio and images stored in SDL Media Manager Preview images or video Enables content management for rich media in

Response data fully integrated into SDL Customer Analytics 14 High-speed Response Importer allows customers to easily analyze response data with Engine!

Demonstration 15

Campaign Manager 2.9 supports EM 5.6 Campaign Manager 2.8 does NOT support EM 5.6 –CM 2.8 users will be upgraded before moving to Manager 5.6 Alterian Marketing Suite - the following software versions offer compatibility with Engine 5.2 and Manager 5.6 Compatibility considerations 16 ProductVersionScheduled Release Date AMS3.0 SR4Released Analytical Dashboard2.5 SR29 July 2013 Selection Planner4.2 SR4Released ADMI3.0 SR7Released KXEN3.3 SR2TBC

Full details will be communicated to each partner in the coming month Releases will be staggered across the customer base Release Milestones 17 Start DateCompletion Date 1 – EMEA phase 118 June19 June 2 – US Phase 125 June26 June 3 – UK 230 July31 July 4 – US 213 August14 August 5 – UK 327 August28 August 6 – UK 410 September11 September 7 – UK 517 September18 September 8 – UK 624 September25 September 9 – US phase 3 clients26 September27 September

There will be detailed documentation in support of the release 18 DocumentDescription Parity Analysis GuideA summary of key changes and a description of each Campaign Builder Guide A full product manual for the new Campaign Builder element API Introduction GuideA ‘quick-start’ guide detailing the additional API calls now available API User GuideA full user guide for manager 5.6 web services API Migration GuideMigration guide with code examples to use when migrating to new calls (migration is not a requirement for upgrade) Release NotesFull release notes as normal

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