Coach Tourism Association 2015 Annual General Meeting CTC Partners
Mark Frary Travel Perspective
Social media An epic waste of time and money?
Mark Frary Sunday Times agony uncle Author Social media consultant Been on lots of #notaselfie
Who uses social media? Source: Ofcom Adults’ media use and attitudes report 2015
Who uses social media?
Social media influences purchase Source: AT Kearney
Trusted friends Think of it as a party There will be boring people you want to avoid There will be interesting people You want to be interesting
CTC Partners
Coach firms already on social
Engagement What is engagement and how do you measure it? It’s all about amplification People have chosen to interact with you via social Finding influencers
Online video Growing hugely YouTube is the second biggest search engine Can be expensive but...
Ramblers Worldwide A blogger
Cunard
Takeaways Older generations are fastest growing users of social media Don’t forget to SHARE Be an interesting party animal Advertising An epic waste of time and money?
Questions? Please get
Coach Tourism Association 2015 Annual General Meeting CTC Partners