1) Choose the Best Business Model 2) Publish your App 3) Market your App 4) Optimize your App

Adoption of Trial functionality in top N highest grossing apps

Paid + TrialFree + IAP App listed inPaid AppsFree Apps (more views) Feature managed byOS, little dev workApp, more work required Options and FlexibilityOne: Trial Many: consumable/durable, one/many, different prices, show some options only SupportsWindows Phone 7 & 8Windows Phone 8

1) Choose a Business Model - Paid - In-App Purchase - Mobile Ads

Backgammon Pro (Bernardo Zamora)

<phone:PhoneApplicationPage... xmlns:my="clr- namespace:Microsoft.Advertising.Mobile.UI;assembly=Microsoft.Advertising.M obile.UI" " AdUnitId= " " IsAutoRefreshEnabled= "True" />...

* PubCenter URL: See Market report: in PubCenter view Reports  Create Report  Ad Unit Performance  Include This Data  Market.

2) Publish your app

Average rating of top 50 paid apps

MO list:

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tethras.com ibabbleon.co m Multilingual Toolkit App Name Description Screenshots Keywords Number format Date format Currency format Icons Text Graphics (Resources) Translated Badge Local promotions Télécharger à partir du Windows Phone Store Baixe na Loja do Windows Phone

Dev Center Registration US $19 60-day promotion Individual or Company registration

1) Choose the Best Business Model 2) Publish your App 3) Market your App 4) Optimize your App Put today’s ideas in Action!

ResourceURL us/windows/apps/hh aspx

/26/ :00 South Hall: Gateway Ballroom 102 Windows Store Overview for Windows 8.1: New design, new promotion and monetization opportunities /26/ :00 South Hall: Esplanade 304 Windows Phone Game Development Basics /27/ :30 North Hall: 134 Windows Phone: Tiles, Lock, & Notifications /27/ :30 South Hall: Gateway Ballroom 104 Beautiful apps at any size on any screen /27/ :30 South Hall: Esplanade 308 Monetization Opportunities for Windows Store apps in Windows /27/ :00 North Hall: 123 Windows Phone: Learn from the Winners /27/ :00 North Hall: 135 Windows Phone: Low Mem & Hardware Constraints