prepared by Howard Ballon TRAILER TEST Report Extremely Loud and Incredibly Close

2 MIND CLOUD – Teaser V4a (Mojo) N=398; Unclassified=8% Above average personal relevance; The Love of a parent for their child 12% Special Father and Son relationship 12% Remembering the 9/11 Tragedy 12% The agony of and dealing with Loss 12% Unclassi fied 8% Journey of discover y 2% The love of your Family 64% Complexity and importance of family relationships 11% The importance of time spent with family 7% Value and importance of life and family 13% My relationship with my own Dad 8% The Closeness we have with Family 10% Tragedy of 9/11 People and how they are affected by the tragedy stands central to it all 13% Importance of Friends 4% Importance of Family/Family Bonds Family Coming Together

3 “CARE ABOUT” or “ENJOY”Percentage Of Mentions T O P I CGENDERAGE TotalFemalesMalesUnder 3030 and older The love of family Value and importance of life and family People and how they are affected by the tragedy stands central to it all Special father and son relationship The love of a parent for their child Remembering the 9/11 tragedy The agony of and dealing with loss Complexity and importance of family relationships The closeness we have with family My relationship with my own dad The importance of time spent with family Importance of friends Family adventure Journey of discovery New York Teaser V4a (Mojo) Trailer Test – By Gender/Age

4 MIND CLOUD – Streets V10 (Wildcard) Personal feelings and memories of my family 18% Hopes and Dreams 5% Never giving up 1% 9/11 4% Facing your fears 4% Journey of discovery 18% The importance of family 50% Legacy of the father for the son 12% Pain of Loss 24% Closeness of family bonds 31% Cherishing loved ones 19% Memories we care about 6% A good story 11% Compassion ate interactions with people 12% Spending time with family 7% Focusing on the important things 24% Above average personal relevance; N=546; Unclassified=5% Not taking relationships for granted Perseverance Keeping memories alive / Leaving part of you behind