Product Labeling Introduction to Business & Marketing.

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Presentation transcript:

Product Labeling Introduction to Business & Marketing

What to Buy? O Brand name O Trade name for a product of service produced by a particular company O Generic product O Plainly labeled, unadvertised products that are sold at lower prices than a brand-name goods O Many prescription drugs and grocery items have generic versions

When to Buy? O Prices change during different seasons O Examples O Buy air conditioner in the winter O Buy a convertible in the fall or winter O Buy Christmas decorations after the holiday

How Much to Pay? O Comparison shopping O Note prices, features, and benefits of competing products O The most expensive is NOT always the best!

Why Buy? O Peers O Habit O Advertising

Be Smart O Study advertisements O Read consumer publications O Shop sales O Use shopping lists O Resist pressure and gimmicks O Look for product warranties O Read product labels

Product Labeling O 1994-Nutrition facts became mandatory for most packaged foods O Any food with more than one ingredient must have an ingredient list O Fresh and raw foods not required to have labels

Label Requirements O Nutrient amounts are listed in two ways O Metric amounts O % Daily Values O Required dietary components O Fat and Saturated Fat O Cholesterol O Sodium, Fiber O Total Carbohydrates O Sugars, Protein O Vitamins A and C O Calcium and Iron

Labeling Requirements O Ingredients must be listed in descending order by weight O Sources of some ingredients must be stated by name O Ex- macaroni is made from flour

Dates O Pull or “Sell By”- last day the product can be sold product is good for a few days after this date O Pack date- this is when the food was packed or processed O Expiration date- last date a food can be eaten

Label Claims O Nutrient Content Claims differ from Nutrition Facts O Products must meet strict nutrition requirements before they can make these claims O The government strictly defines terms like O Free, low, high, reduced, less, fewer

Label Claim Requirements Nutrient Content ClaimDefinition Calorie FreeLess than 5 calories Low Calorie40 calories or less Light or Lite 1/3 less calories or 50% less fat Fat FreeLess than.5 grams fat Low fat3 grams or less of fat Sugar freeLess than.5 grams sugars High fiber5 grams or more

Activity O Complete assignment