European Intelligent Transportation Systems Market B Published Feb. 2002

Why do we need ITS? There are 175 million cars on the roads in Western Europe, leading to…. ….pollution ….congestion … businesses losing money …. driver stress … green-belts being destroyed ….road accidents

What is ITS? The aim of Intelligent Transportation Services (ITS) is to optimise the efficiency of the existing transportation infrastructure, in preference to building new roads. With ITS governments and local authorities can monitor traffic, manage it and inform the public of the traffic issues facing them on the roads. The rise of the ITS industry has come about primarily through the desire to reduce congestion, enhance the environment and improve road safety.

Different ITS Technologies: Electronic Toll Collection Generation 1: Toll Plaza Generation 2: Open Carriageway Generation 3: Vehicle Positioning System roadside-vehicle communication Slow to pass through roadside-vehicle communication Pass through at normal speeds Global positioning satellite tracks the vehicle Vehicles can move freely Suitable for road user charging

Different ITS Technologies: Advanced Traffic Management Systems Urban Traffic Control Systems Vehicle Detection Video Image Processing Licence Plate Recognition

Different ITS Technologies: Traffic Information Systems Variable Message Signs Trafficmaster 7500 infra-red sensors over 8000 miles of UK motorways/trunk roads Real-time traffic info disseminated every 3 minutes via radio broadcasts UK, Germany, France, Italy. Radio or navigation system Traffic flow data collected, processed & broadcast digitally Signal is translated into the driver’s own language Pertinent to route being travelled only. RDS-TMC

ITS Value Chain Component Suppliers Equipment Suppliers Vehicle Manufacturers Local/National Governments General Public Highway Operators Integrators RDS-TMC & Trafficmaster Electronic Toll Collection Advanced Traffic Management Systems & Variable Message Signs

Key Findings Market is expected to double from about E1bn in 2000 to 2.15 bn by 2006 ETC and TIS product segments are expected to show the maximum growth, upto 45% p.a. Competitive structure is regional and highly fragmented Regional markets are dependent upon product type. For example Germany in 2000 was biggest market for ATMS but had zero sales for ETC Market presents significant opportunities

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