Video Ads on Facebook were 4x less engaging than Video Ads on TV Source: Innerscope Research: Video Ads on TV vs. Facebook.

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Presentation transcript:

Video Ads on Facebook were 4x less engaging than Video Ads on TV Source: Innerscope Research: Video Ads on TV vs. Facebook

Final branding moments and brand logos on TV drew higher visual attention than other platforms *Social Media results not included because too few participants watched ad in full Source: Innerscope Research: Video Ads on TV vs. Facebook

The social media platform generated over 2.5x as many “lookaways” compared to TV indicating distraction from ads. Source: Innerscope Research: Video Ads on TV vs. Facebook

47% of consumers said they immediately skip or ignore a video ad on Facebook before watching it 47% Source: Innerscope Research: Video Ads on TV vs. Facebook

Consumers were more likely to state they would try or buy target brands after watching the ads on TV (25%), compared to watching the ads on Facebook (9%) Source: Innerscope Research: Video Ads on TV vs. Facebook

In a client commissioned study, Innerscope used biometric monitoring, eye tracking and traditional survey methods to measure the non- conscious and conscious reactions of 390 consumers ages 18 to 34 to the same video advertisements on Facebook, TV and online as digital pre- roll Innerscope Research Inc.