Personal Branding Kristin Battista-Frazee, MSW Yes, I know I need to develop my personal brand, but how?

Hello My Name Is………..

What is Personal Brand? Personal Brand = the tangible and intangible qualities that make you, you. What a person thinks when they hear and see your name. Branding = Act of communicating and sharing those qualities.

Howard Stern Outspoken. Controversial. Shock Jock.

Target Expect More. Pay Less. Cheap Chic. Tar-jea.

Brand Is What Makes You. You. Everyone has a brand, whether you realize it or not. You need to cultivate and shape it.

Getting To Know Yourself

Strengths and Weaknesses Your Personality Passions Values Be Yourself!

Strengths- Strong writer, passionate, organized, creative, strategic, capacity for broad vision, flexible, amiable. Weaknesses- Too flexible, can’t say no, impatient, self-doubt creeps in, fear of presenting in public. Values- Balance, Courage, Learning, Resourcefulness, Creativity

Elevator Pitch Concise and strong delivery Be aware of your target audience Prepare in writing and practice saying aloud

I dream about telling my story. Telling Your Story Pros and Cons Incorporate Your Values Communicate Strengths

Tools of Telling Website Social Media Blog Video Pictures Presenting Keep Your Target Audience in Mind

Promote Your Brand Get Out There! o Engage with like-minded professionals o Seek mentors Leverage Good Content o Highlight your strengths o Tied to your values

Advice: Just Think Before You Tweet or Post

Advice: Credibility is Everything

Strike a Pose How you look when you enter a room makes a big statement.

Your Tagline (Exercise) Short phrase captures your personality, values and what you will deliver.

My Tagline Creative Marketing and Storytelling to Meet Your Mission.

Closing Thought What Would You Do If You Weren’t Afraid? Sheryl Sandberg, author of Lean In: Women, Work, and the Will to Lead

Whew! Now I know how to develop my personal brand. For questions, contact Kristin or