Femina ~ 2007 Femina
The overall picture … Femina has 904,000 readers all India This is the largest readership of any Women ’ s English Magazine Femina has 8,40,000 readers in urban India Source: NRS 2007
The largest circulated women’s magazine Femina is the largest selling and the largest read women’s english magazine in India. It is read by almost 0.9 million women on a fortnightly basis. PUBLICATION CIRCULATION ABC Jan-Jun’06 READERSHIP NRS 06 FEMINA135,083904,000 COSMONA73,000 ELLENA
Advertising Logistics Frequency : Fortnightly Print Order : 1.70 lakh copies Editions : National (8 Metros), Mumbai/ Pune, North, South, Kolkata Card Rate : Rs.3.25 lacs
Reader’s Demographic Profile SEC A1 & A English Speaking Living in a Metro TG 24yrs – 35yrs
The Up-market woman… Femina also has the interest of the up-market woman 1,95,000 SEC A young women between the ages of 19-25, in India read Femina Of these,1,54,000 are from SEC A1 4,36,000 SEC A women readers between the ages of Of these 3,61,000 are SEC A1 women Source: NRS 2006
FILMFARE Number 1 Magazine in the Film Genre With a Readership of 19,16,000 Circulation of 1,57,094
Launched in 1952 Fortnightly Target Audience: Ardent Film Fans Tone: Irreverent, Witty and has An Opinion Look: Contemporary with sexy covers, fresh colors, glamour and lifestyle of stars More credible and trusted than other magazines of this genre as it steers clear from scoops and gossips Price: Rs. 50/- Filmfare
Filmfare Readership Facts... 2 million average issue readership 1.2 million plus SEC AB Urban readers ½ million SEC AB Urban Female readers 1.4 Million young Indians (below 35 years) read Filmfare 1 Million readers reside in Major Metros 1.3 Million readers claim that they like to try new products and gadgets More SEC A male readers than Business World and Business India put together
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