Promoting Lions Through Social Networking and Social Media Lion Erin Beck MD5M Public Relations

Social Media and Networking  Two-way interactive communication  Websites that don’t just give you information, but interacts with you while giving you that information.  Can be as simple as asking for your comments  Or it can be complex making recommendations based on your interests, ratings, etc 2

Why should Lions Clubs use Social Media?  Social media can be an extremely powerful means of communication.  It’s "Where the young people are!" 3

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Top 10 Most Popular Social Networking Sites 5

How do we reach more people?  Create a Facebook page for your club.  Get all of your members and friends who are Facebook users to "like" your page.  Post all of your club events and activities on the page. 6

Multiple District 5M on Facebook  Search  MD5M Lions  Lions MD5M Snowman 7

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The Power of Social Networking 15

Posts  Pictures are great!  Make albums when possible rather than many individual pics.  Show people doing something!  Formal awards pics are ok, but not too many.  Others want to see what Lions do!  Show service projects  Fundraising posts  Tell where your profits are going  Always be positive! 16

Social Media in Lions 17

Social Networking Slang  LMK – Let me know  IMO – In my opinion  SMH – Shake my head  TBH – To be honest  TBT – Throw Back Thursday  OMW – On my way  BFN – Bye for now  BTW – By the way  B/C – Because  S/O – Shout out 18

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Social Media - YouTube 20

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Lions Club Rap Video "Rockin' the Vest“  Uploaded on September 19, 2011  136,383 views 22

Questions??? Ideas/Comments 23