Session 3C Using the Advocacy Online system Presenters: Emma Howlett Marketing Communications Manager Amy Greenfield Online marketing coordinator
Using the Advocacy Online system CSW’s marketing strategy Send a weekly newsletter Additional urgent broadcasts Seen a steady rate of opens (20%) and click throughs (5%) Low unsubscribe rate
Creating an broadcast Choose BROADCAST then CREATE. Create a new blank broadcast or duplicate an existing broadcast to edit. Slot into folders to keep organised Using the Advocacy Online system
Starting from a blank Choose NEW BROADCAST TEMPLATE Add in: REFERENCE NAME MAIL MODE SUBJECT LINE HTML CONTENT PLAIN TEXT CONTENT Using the Advocacy Online system
Adding HTML content Paste template or code into HTML viewer Add to layout using WYSIWYG editor for –Text style –Bullets/numbering –Alignment –Images –Links Add dynamic content to personalise your broadcast Using the Advocacy Online system
Adding HTML content Start with background colour and simple table layout Add in images from your online library Using the Advocacy Online system
Adding HTML content Add text and format Preview your in the preview pane
Inserting dynamic content Tracking URL –Website –e-activist action –Forward to a friend User specific items: –Salutation –User data Aggregate action data View in browser link Using the Advocacy Online system
Plain text version Tracking URL User specific items: –Salutation –User data Aggregate action data View in browser link
Using the Advocacy Online system Only 2,123 signatures to go for India! Testing Test lists Split testing URGENT PRAYER: “There are plans to blow you up because of what the pastor in Florida has said...”
Using the Advocacy Online system Sending Send lists Queries
Bounces and unsubscribes Opt out question Unsubscribe link Bounce folder suppression Using the Advocacy Online system
Reporting and evaluation Broadcast reports Open rates Click rates Account reports Using the Advocacy Online system
Creating an broadcast Choose Using the Advocacy Online system
Thank you for listening Any questions… Emma Howlett Amy Greenfield Skype: CSWAmy Using the Advocacy Online system