Our New Marketing Tools Dan Szymczak Director of Technology

Overview What has been learned Approach to the new tools Initial designs and ideas

Were we have come from PowerMTA servers Up for 174 days sending 192 million per server Over 70 IP addresses Responsive / Mobile Year end Feedback loops Reputation Bounce classifications Delivery / testing Conditional content From our ‘James’ server to

Goals Smarter UI Easy editor Template language for Agencies and Freelancers ‘Remember where you left off’ Integrated tools Combined reporting ‘Oh sherbet’ button

Designs “ campaigns” with attaching s Attach new s to split tests and conditional content Birds eye view into a more details Track the progress Quicker reports

Creating the Duplicate Templates From scratch From upload

Editing the “ campaigns” “Attach” s to split tests and conditional content Birds eye view -> detail Track the progress Quicker reports

Placeholders Template tools Editable regions Easier for non-technical users

Sending Quick opt in selection ( List management ) Overview of s for quick reference and testing Better schedule tools Better sending logic Oh ‘sherbet button’

Thank you