JobServe’s mobile job seeker. Brief history of JobServe Started in 1993 distributing CVs JobServe website launched 1994 Queen’s Award for Enterprise:

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Presentation transcript:

JobServe’s mobile job seeker

Brief history of JobServe Started in 1993 distributing CVs JobServe website launched 1994 Queen’s Award for Enterprise: Innovation in 2001 Behavioural search technology launched 2006 Successful global brands YTD 2014 – Over 13 million job applications

JobServe key strategy Deliver maximum response Technology Engagement Simplicity

2004 – 0.2% 2010 – 5% 2013 – 10% 2014 – 18% The JobServe mobile timeline 2014 YTD – 2 million job applications

Two types of job seeker : Traditional and Mobile Consider period July 2013 to current 5.2 million apps from 420,000 NEW job seekers Behaviour Mobile 1 st 2.6% Traditional 1 st -> Mobile 7.0% Growth of Mobile 1st trafficTraditional -> Mobile Job seeker insight

How JobServe influences the engagement Simple Application Journey Push Alerts to Mobile Integration Responsive s

Points to take away Increasing group of job seeker’s 1 st experience is mobile More active job seekers are more engaged with mobile A proportion of users only ever use mobile