Future Career Project: To be marketing consultant Riko Okamura 1

Contents Ⅰ. Purpose & Significance of Research Project Ⅱ. Research Questions Ⅲ. Data Collection & Analysis Ⅳ. Research Findings Ⅴ. Individual Concerns for Research Findings Ⅵ. Relationship between English and Career Ⅶ. Short Summary of Presentation Ⅷ. List of Sources 2

Ⅰ, Purpose & Significance of Research Project Purpose Purpose; to learn more about what to do from now to become a marketing consultant after graduating from university. Significance Significance; to know more information about marketing consultant in this project in order get in this profession smoothly between the two years until graduation of the university. 3

Ⅱ, Research Questions I would like to advance the research centered on the following three points.  What is the marketing? Or what kind of work is marketing consultant?  What should I study to be the marketing consultant?  Is a qualification necessary to get this job include? 4

Ⅲ, Data Collection & Analysis 5 The keyword “how to be marketing consultant”.  The major marketing consulting companies’ website  The books  The magazines  The journal articles pro-management supplementary ⇒ The work of marketers clearly and how to be the marketing consultant in detail.

Ⅳ, Research Findings 6 ① What is the marketing? ⇒ Planning, development, design of products and services themselves, and branding ② What should I study to be the marketing consultant? ⇒ Business Administration, Commerce, management information science, economics, marketing theory, and Statistics-related knowledge, etc… ③ Is a qualification necessary to get this job include? ⇒ statistical test and Bookkeeping

Ⅴ, Two-year plan for future career 7  Japanese skill  Basic math skill  Basic computer literacy The first stage  The basic statistics skill  The level 2 of bookkeeping qualification  Taking more than 650 score in TOEIC The second stage  To obtain knowledge required for marketing  Taking more than 750 score in TOEIC  To graduate from university The final stage

Ⅵ, Relationship between English and Career 8 English is not necessarily required to become a marketing consultant. But…  There are many marketing books that are written in English.  The globalization is progressing in the country of companies as well as foreign companies. So I think that there is relationship as described above for English and marketing work.

Ⅶ, Short Summary of Presentation The important thing are…  To study marketing related subjects.  To gain practical experience in the company are important. We need patience to put always the antenna to the various fields. The marketing is the worthwhile job! 9

Ⅷ, List of Sources  CIM Marketing Expert Websites: (  Lake, L. What is a Marketing Consultant. about money. Retrieved from ( Marketing-Consultant.htm)  Lake, L. Marketing Internships – How to Land the One You Want. about money. Retrieved from ( Internships-How-To-Land-The-One-You-Want.htm)  Rauch, J. (2014, July 9). Interview with Marketing Expert Lauren Hall-Stigerts of Marketing Gal Consulting. Retrieved from ( lauren-hall-stigerts-marketing-gal-consulting/)  Thomas, B. (2011, April 27). Behind the job title: What it takes to be a marketing consultant.theguardian. Retrieved from ( 10