PHILATELY AS A BUSINESS By J ‘FEMIFOLA DUROSOMO General Manager Nigeria Philatelic service

PHILATELY AS A BUSINESS PROLOGUES Tangible assets are helping investors fight back inflation. An increasing number of investors are now diversifying into alternative assets including rare postage stamps.- Paul Frazer The Stanley Gibbons concise catalogue reveal that stamps has enjoyed a 9.85% pa value rise since 2007 for outstanding the rate of inflation In addition the demand for classic stamps continue to grow, with an estimated 48million stamp collectors around the world including 18million in china alone - Paul Frazer

The philatelic Industry The easies way to understand the Philatelic industry is to study the flow of postage stamps.

The Philatelic Market a. The Primary Market is dominated by Postal Administrations and their suppliers i.e. Stamp Designers, printers.

The Philatelic Market 2 The Secondary Market The Secondary market is dominated by all people who deal with postage stamps and other Philatelic Products after it has been distributed by the issuing authority. Players include: Wholesaler Agents Auctioneer Retailers

The Philatelic Market 3 Support Industries Designers, printers, Publishers, Manufacturers of Philatelic accessories. Allied industries: These are Industries that may be used in Promoting Philately

Market Demand Drivers of Demand Economics growth Standard of living Population Age distribution Urbanization Social Factors Aesthetic Appeal Portability Liquidity Collecting Style

MARKET SEGMENT Philatelic Market is changing and it’s divided into many segments. The interest in Postage stamps and Philatelic Products are driven by different desires: for example: Intellectual Stimulation Profit Pleasure Competitive Activities Segmentation Youth Segment Traditional Segment Thematic Segment Grannies Segment

PHILATELIC PRODUCTS RANGE OF POSTAGE Stamp Products include: Postage stamp single Block of four Imprint blocks Sheet lets (Often of 10) Miniature or souvenir sheets Stamp booklets Surcharged Postage Stamps Specimen stamps

Range of Philatelic Souvenirs Products First Day Covers Maximum cards Souvenir Packs Annual Packs Souvenir Booklets Special Products Personalized Stamps

RANGE OF POSTAL STATIONERY PRODUCTS Postcards, stamped Envelope, registered envelope and Aerogramme Range of Philatelic Accessories, Stamp Albums, Magnifying grass Twisters, perforating gauge Range of Postcards First day covers, Cancellations Special event cancellations, cachet