Copyright ©2011 by Pearson Education, Inc. publishing as Pearson [imprint] It’s Tourism: Concepts and Practices John Walker Attractions and Entertainment Chapter 8

It’s Tourism: Concepts and Practices John Walker Copyright ©2011 by Pearson Education, Inc. publishing as Pearson [imprint] Objectives After reading and studying this chapter, you should be able to: –List the major players in the amusement park industry –Identify trends in the amusement and theme park industry –Explain the reasons for the immense growth of the gaming entertainment industry

It’s Tourism: Concepts and Practices John Walker Copyright ©2011 by Pearson Education, Inc. publishing as Pearson [imprint] Objectives (cont’d.) –Explain the main reasons for travel in the following areas: fairs, festivals, events, historic places/sites, and performing arts –Give some examples of important festivals, fairs, and events –Discuss trends in leisure travel

It’s Tourism: Concepts and Practices John Walker Copyright ©2011 by Pearson Education, Inc. publishing as Pearson [imprint] Alan Lew: attractions –Integral part of a larger tourism system Also consists of tourists and markets –Typologies vary considerably Depends on whether they are being used for marketing or planning purposes Definition of an Attraction

It’s Tourism: Concepts and Practices John Walker Copyright ©2011 by Pearson Education, Inc. publishing as Pearson [imprint] System that creates and supports an attraction must have a(n): –Object or event located at a site –Tourist or consumer –Marker, an image that tells the tourist why the object or event is of interest Attraction (cont’d.)

It’s Tourism: Concepts and Practices John Walker Copyright ©2011 by Pearson Education, Inc. publishing as Pearson [imprint] Figure 8–1 The Categories of Attractions and Entertainment

It’s Tourism: Concepts and Practices John Walker Copyright ©2011 by Pearson Education, Inc. publishing as Pearson [imprint] Amusement park: –Generic term Collection of rides or forms of entertainment attractions for the purpose of entertaining large groups –Today, the terms amusement parks and theme parks are used interchangeably Amusement and Theme Parks

It’s Tourism: Concepts and Practices John Walker Copyright ©2011 by Pearson Education, Inc. publishing as Pearson [imprint] Attractions business: –Highly competitive with other tourism markets Require continuous improvement and expertise International Association of Amusement Parks and Attractions (IAAPA) –Largest international trade association for permanently situated amusement facilities Amusement Parks (cont’d.)

It’s Tourism: Concepts and Practices John Walker Copyright ©2011 by Pearson Education, Inc. publishing as Pearson [imprint] Knott’s Berry Farm: –1920s berry farm and tearoom in Buena Park, California –Gradual expansion Today, 150 acres of rides, attractions, entertainment, historical exhibits, dining, and specialty shops Amusement Parks (cont’d.)

It’s Tourism: Concepts and Practices John Walker Copyright ©2011 by Pearson Education, Inc. publishing as Pearson [imprint] Worlds of Discovery: –Anheuser-Busch InBev Companies Includes: –Sea World –Aquatica –Busch Gardens –Adventure Island –Water Country USA –Sesame Place –Discovery Cove Amusement Parks (cont’d.)

It’s Tourism: Concepts and Practices John Walker Copyright ©2011 by Pearson Education, Inc. publishing as Pearson [imprint] The Walt Disney Corporation: –Includes theme parks, resorts, cruise lines, hotels, and television broadcasting First Disney theme park, Disneyland, located in Anaheim, California, opened in 1955 Each park has certain features that remain constant (e.g., Main Street USA, Frontier Land, etc.) Amusement Parks (cont’d.)

It’s Tourism: Concepts and Practices John Walker Copyright ©2011 by Pearson Education, Inc. publishing as Pearson [imprint] Walt Disney Corporation parks include: –Disney World –Disneyland –Magic Kingdom –Epcot –Disney- MGM Studios –Disney Tokyo, Disney Paris, and Disney Hong Kong Amusement Parks (cont’d.)

It’s Tourism: Concepts and Practices John Walker Copyright ©2011 by Pearson Education, Inc. publishing as Pearson [imprint] Universal Studios: –Guided tours on famous movie sets –Most formidable competitor facing the Disney Corporation –Good example of what is predicted to occur in future amusement and theme parks –Locations include Hollywood, Orlando, and Japan Amusement Parks (cont’d.)

It’s Tourism: Concepts and Practices John Walker Copyright ©2011 by Pearson Education, Inc. publishing as Pearson [imprint] Other theme parks: –Cedar Point, Ohio Voted best amusement park in the world 17 roller coasters (3 of the top 10 in the world) –Morey’s Piers, New Jersey Offers around 100 rides and attractions –Hersheypark, Pennsylvania More than 60 rides and attractions, as well as live entertainment, food, and games Amusement Parks (cont’d.)

It’s Tourism: Concepts and Practices John Walker Copyright ©2011 by Pearson Education, Inc. publishing as Pearson [imprint] Zoos –San Diego Zoo, California Large collection of animals, interactive programs, and educational programs –National Zoological Park, Washington, D.C. Part of the Smithsonian Institution More than 2,000 animals from nearly 400 species Animal Attractions

It’s Tourism: Concepts and Practices John Walker Copyright ©2011 by Pearson Education, Inc. publishing as Pearson [imprint] Aquariums –National Aquarium in Baltimore 1.6 million visitors a year Focuses on the beauty of aquatic species in their natural environments Uses modern interpretative techniques to engage and get emotional responses from visitors Animal Attractions (cont’d.)

It’s Tourism: Concepts and Practices John Walker Copyright ©2011 by Pearson Education, Inc. publishing as Pearson [imprint] Events often fall under more than one category (e.g., event/sports tourism) –Fairs, festivals, and events are public celebrations that are staged all over the world Enrich our lives and provide interesting career opportunities (e.g., event management) Fairs, Festivals, and Events

It’s Tourism: Concepts and Practices John Walker Copyright ©2011 by Pearson Education, Inc. publishing as Pearson [imprint] Notable festivals and events: –Oktoberfest in Munich, Germany –Carnival in Rio de Janeiro, Brazil –Reggae on the River in California –Mardi Gras in New Orleans, Louisiana Fairs, Festivals, Events (cont’d.)

It’s Tourism: Concepts and Practices John Walker Copyright ©2011 by Pearson Education, Inc. publishing as Pearson [imprint] First legalized in Nevada in 1931 –1964, New Hampshire introduced the first state lottery –Since then, travel for gaming has grown in importance Industry includes land-based and riverboat casinos, card rooms, charitable games, lottery-operated games, and races Gaming Entertainment

It’s Tourism: Concepts and Practices John Walker Copyright ©2011 by Pearson Education, Inc. publishing as Pearson [imprint] Tremendous impact on various segments of the tourism industry –Reasons for the explosion: Accepted by the majority of society Viewed as a voluntary tax People call it a night on the town More retirees gamble Availability has expanded Gaming Entertainment (cont’d.)

It’s Tourism: Concepts and Practices John Walker Copyright ©2011 by Pearson Education, Inc. publishing as Pearson [imprint] MGM Mirage –Bought out Mandalay Resorts Group –Now controls half of the Las Vegas strip Includes the Bellagio, MGM Grand Las Vegas, the Mirage, Treasure Island, New York–New York Boardwalk Hotel and Casino, etc. –Operates the world’s largest hotel/casino MGM Grand Hotel Opening Project City Center Hotel and Casino Gaming Entertainment (cont’d.)

It’s Tourism: Concepts and Practices John Walker Copyright ©2011 by Pearson Education, Inc. publishing as Pearson [imprint] Harrah’s –Harrah’s Entertainment and Caesars Entertainment have merged –Now the world’s biggest casino operator –40 casinos in three countries Other gaming entertainment centers –Boyd Gaming, Seminole Hard Rock Casino, and Foxwoods Gaming Entertainment (cont’d.)

It’s Tourism: Concepts and Practices John Walker Copyright ©2011 by Pearson Education, Inc. publishing as Pearson [imprint] Heritage tourism: –Historic places, sites, and museums National Register of Historic Places: –United States’ official list of districts, sites, buildings, structures, and objects worthy of preservation Over 80,000 listings Historic Places/Sites

It’s Tourism: Concepts and Practices John Walker Copyright ©2011 by Pearson Education, Inc. publishing as Pearson [imprint] U.S. historical attractions include: –Monticello –Alamo –French Quarter in New Orleans –Martin Luther King, Jr., National Historic Site –Grand Ole Opry –Freedom Trail –Liberty Bell Historic Places/Sites (cont’d.)

It’s Tourism: Concepts and Practices John Walker Copyright ©2011 by Pearson Education, Inc. publishing as Pearson [imprint] Number of museums in the U.S. has more than quadrupled since 1950 –Many types, including general, art, science and technology, natural history, history, and military Museums

It’s Tourism: Concepts and Practices John Walker Copyright ©2011 by Pearson Education, Inc. publishing as Pearson [imprint] The Smithsonian Institution –Established in 1846 Holds more than 140 million artifacts and specimens The Field Museum, Chicago –Founded in 1893 Biological and anthropological collections Collection includes more than 20 million items Museums (cont’d.)

It’s Tourism: Concepts and Practices John Walker Copyright ©2011 by Pearson Education, Inc. publishing as Pearson [imprint] Theaters once were immensely important –During the industrial era of the early 1900s, the importance of theaters began to wane –In modern times, the theater is again gaining importance Affordable prices make it reasonable Concerts, musicals, and comedy shows are also becoming increasingly affordable Performance Arts

It’s Tourism: Concepts and Practices John Walker Copyright ©2011 by Pearson Education, Inc. publishing as Pearson [imprint] Destinations are major attractions in themselves –Some of the world’s most popular destinations include: Athens, Greece London, England Paris, France Rome, Italy Costa Rica Destinations