U.S. Environmental Protection Agency ENERGY STAR Homes

CONSUMER VIDEO

What You’ll Learn What is E NERGY S TAR ? What are the Advantages of Building E NERGY S TAR Homes? What Makes E NERGY S TAR Builders Successful? How Do I Join E NERGY S TAR ?

What is E NERGY S TAR ?

Have You Seen This Label? The Symbol for Energy Efficiency

Commercial Buildings The E NERGY S TAR Family of Programs E NERGY S TAR Homes Insulation Windows HVAC Residential Lighting Office Equipment Consumer Electronics Exit Signs Appliances

 30% more efficient than Model Energy Code (MEC)  Third party verified What is an E NERGY S TAR Home?

E NERGY S TAR Homes Typical Features:   Envelope – – Improved Insulation – – Tight Construction – – Advanced Windows   Mechanical Equipment – – High Efficiency HVAC – – Right-Sized HVAC – – Whole House Ventilation Tried and true technologies requiring no design changes!   Distribution Systems – – Tight Ducts

E NERGY S TAR Homes: Transforming the Market

E NERGY S TAR Homes: Growing Fast  1,000 E NERGY S TAR Builders across the U.S.  45 new Builders per month  600 E NERGY S TAR Homes Allies:  Home Energy Raters  Utilities  Manufacturers  Distributors  Lenders  Realtors * As of 04/02/99

What Are the Advantages of Building E NERGY S TAR Homes?

E NERGY S TAR Homes What’s in it for You?   Sell More Homes   Increase Profits   Reduce Callbacks   Increase Referrals   Enhance Reputation

E NERGY S TAR Homes Builder Advantage More Value Less Cost + =

E NERGY S TAR Homes More Value More Value Less Cost + =

We Know Home Buyers Want...  Great Locations  Top-notch Schools  Desirable Architectural Designs  Spacious Layouts  Gourmet Kitchens  Generous Storage … and the list goes on

But Why Not Offer More...  Comfort  Quiet  Improved Indoor Air Quality  Durability  Resale Value … for Less Cost!

E NERGY S TAR Homes Less Cost More Value Less Cost + =

StandardCompact Incandescent Fluorescent Sticker Price$ 0.50$ Yr. Operating Cost$ $ Yr. Replacement Cost$ 3.50$ 0.00 Total Costs $64.00 $24.00 Net Savings: $40.00 The Real Cost of Ownership: How Much Does a Lightbulb Cost?

Standard E NERGY Home S TAR Home Sticker Price$170,000$173,000 Monthly Mortgage$ 1,435 $ 1,455 Monthly Utility Bill$ 135$ 95 Monthly Costs $1,570 $1,550 Net Monthly Savings: $20 The Real Cost of Home Ownership

Calculate the Savings for Your Customers

E NERGY S TAR Homes Preferred Financing  Higher Qualifying Ratios  Cash Back at Closing  Other Incentives  Chase Manhattan  Countrywide  FHA EEM  Local Banks Preferred Terms Current Partners

E NERGY S TAR Homes Brand Advantage More Value Less Cost + =

What is the Value of a Brand? Easy Consumer Decision Increased Market ShareIncreased Markup Increased Profits $10 Billion $7 Billion $43 Billion $18 Billion

Is Every New Home Energy Efficient? Not any more!

E NERGY S TAR Brand Awareness and Marketing Efforts  Homes Program Public Service Ad (PSA) Campaign  Homes Program Editorial Campaign in Target Cities  National Brand Campaign  Ally Sponsored Ads

E NERGY S TAR Homes Builder Advantage More Value Less Cost + =

What Makes E NERGY S TAR Builders Successful?

 Sell Added Value  Sell Low Cost, Not Low Price  Differentiate Your Product with the ENERGY STAR Brand Name

Sales Principles 1. People buy benefits, NOT features! 2. People buy on emotion, then justify with the facts. So, … Sell benefits & make the facts obvious!

Sell Benefits, Not Features Features  Tightly Sealed Construction  Tightly Sealed Ducts  More/Improved Insulation  Energy Efficient Windows  Energy Efficient Equipment Benefits  Comfort  Quiet  Improved Indoor Air Quality  Durability  Resale Value

Make the Facts Obvious  Testimonials  E NERGY S TAR Plaque & Certificate  E NERGY S TAR Labels  Technology Displays  “Benefit” Labels  Checklists  Consumer Fact Sheets  Home Calc Reports

E NERGY S TAR Homes More Value for Less Cost! The Competition: $1570/Month * E NERGY S TAR Homes: $1550/Month * * based on monthly mortgage, utilities and taxes

How to Get Brand Value Without Spending $Millions Co-Brand with E NERGY S TAR !   Logos   Specialty Items   Consumer Tools   Advertising Samples   Media Tools

How Do I Join the E NERGY S TAR Homes Program?

How Do I Become an E NERGY S TAR Partner? Sign the Memorandum of Understanding (MOU) KEY POINTS:  It’s free.  It’s voluntary.  No obligation unless it meets your business objectives.  Use the E NERGY S TAR logo properly.

E NERGY S TAR Homes FREE Materials  E NERGY S TAR Brand  Marketing Toolkit  Home Calc Software  E NERGY S TAR Financing  Sales Training Workshop  Consumer Video, Fact Sheets, Seminars  Information Packs & Brochures  Builder Guide

HOME CALC DEMONSTRATION

Home Calc SummaryReport

E NERGY S TAR Homes For more information...  Program details & info on the Internet:  Order Materials from the E NERGY S TAR Hotline: STAR YES  Call your E NERGY S TAR Homes Ally  Or call your Account Manager