Inside – Outside All Around the House Give your home and yard a facelift! Multiple Opportunities for Multiple Sponsors.

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Presentation transcript:

Inside – Outside All Around the House Give your home and yard a facelift! Multiple Opportunities for Multiple Sponsors

Advertising Concept: A seasonal spin on the wildly successful campaign reaching audience members interested in home improvement. Promote via s, on-air/in print and online. Audience Engagement: “Enter the house” and enter to win some/all of the sponsor areas by clicking a particular room/image, answering the questions and registering for the database. Visitors can return to the contest and enter for all of the additional rooms. At the end of the contest, entrants receive targeted s including information/special offers to connect with with sponsors’ businesses to complete their home improvement project(s). Inside – Outside All Around the House

Execute: April Sell To: Title Sponsor + Individual Room Sponsors Potential Clients: Cabinets, Flooring, Bathroom/Kitchen Home improvement specialists: landscapers, siding and house painters, tent/pest control companies, hardscape suppliers, pavers, garage door companies, etc. Banks, financial institutions for Home Improvement Loans Realtors Unified Database: Grow Database from new contest entries Complete profiles of current database members. Identifies segments of the database interested in making home improvement investments, for this and future targeting opportunities. Inside – Outside All Around the House

We’ve built a virtual house in order to help you build real business. We’ll identify qualified leads for your business as our audience provides information specific to your product/services in order to win prizes. Targeted Follow-Up At contest end, your offer will be ed to the opted-in entrants to drive them to your business. Prize: Everyone who participates in your survey is entered to win a prize you provide. Sample Survey: 4 questions to help identify qualified prospects for your business 1) Are you planning to remodel your (insert room)? 2) When are you planning to start your remodeling project? 3) Have you set a budget? 4) What is important to you in choosing a (insert client service)? Results: You receive reports on survey responses to learn more about customer needs and interests. Inside – Outside All Around the House

Promotional Value: $ _____ Your Investment: $ _____ Inside – Outside All Around the House You Receive: Exclusive sponsorship of your selected area of the house Promotion in ads as a sponsor of the contest ROS banner advertising as contest sponsor with link to contest Featured in 3 s to our database as a sponsor of the contest One targeted follow-up to opted-in contest participants PLUS: X ads to run during (MONTHS) ROS banner advertising for your business with link to your website One to our Savings & Offer Database in (MONTH) You Provide: Input on 4 survey questions Prize for one entrant to your contest Coupon offer to send to qualified leads (opted-in contest participants)