Mobile Rewards Clipper VTA Hack My Ride Wolfram Schneider ~ John Mock ~ Renee McLaughlin for

Benefits for User  Smartphone management of the Clipper card  One less plastic card in wallet  Prevent searching for (misplaced or lost) plastic clipper card  No need to buy a ticket at vending machine or use the RFID reader when bus/train is already there  Possibility to auto reload the Clipper balance  Rewards and incentives to use public transportation Waiting in line at the RFID reader

Benefits for VTA  Increased ridership due to incentives (coupons, rewards and validation for using public transportation)  Data gathering and analytics  In addition to knowing when riders get on, VTA also will collect data when they get off  Better transportation planning, because data shows how certain routes or specific sections of routes are utilized  Image gain for VTA as an innovative technology driver in Silicon Valley  Automated iBeacon check-in on transit, especially at events, results in reduced fuel consumption and cost saving

Benefits for Community/City  Reduced congestion on roadways and at traffic lights  Parking relief  Easy connection to neighboring cities and lively hubs  Example: downtown San Jose to downtown Mountain View and downtown Campbell  Stimulate economy for local businesses due to coupons and “VTA validation”  Attract new (retail) businesses to downtown San Jose  Improves attractiveness of downtown  Reduction of carbon footprint

What is needed?  Card validation options (fare inspectors and businesses)  Changing color code (like on VTA Event Ticket app)  NFC/iBeacon gaining market adoption  Already in Android phones  Now Apple rolls it out for Apple Pay  Barcode not preferred (expensive hardware, shaky reading in moving buses)  Electronic beacons have to be installed on transit  Low cost with accurate identification of specific train/bus  VTA and local businesses (and maybe San Jose City) need to negotiate and agree on a “VTA validation” program  Similar to parking validation, but for people using public transportation

Implementation  Decision to use APPCityLife  User Analytics back to VTA  Sustainable revenue from Coupons for VTA  Keeping up with future technology and trends  No need to employ expensive programmers and/or keep in contact with original developers due to using templates and modules instead of Android and iPhone program code  APPCityLife have a proven track record of successfully working with public transportation agencies on their application needs  Prototype implemented in iPhone  The following screens show the conceptual implementation

Home screen  Electronic Clipper Card  Image of ecopass or image of traditional Clipper card  Show balance and/or expiration date/time  Track miles on transit  Reward program to be defined by VTA, for example, every 100 miles:  Add 5$ to Clipper card  Gift cards  Coupons for local businesses 

Life Tracking  Real time tracking of trains and buses

Add to Clipper  Upload picture of personal ecopass  Add money to Clipper card (same options as at platform pay stations)  Pay service to be determined by VTA  May use existing vendor as used in VTA Event App  Alignment with contract between VTA and Clipper  Credit card  Google Wallet  Apple pay

Clipper Validation  Card validation options  Changing color code  NFC  VTA negotiate with local businesses on how to validate Clipper ticket  Examples: $2 for a one-way ticket or $4 for a two-way ticket  This is a great opportunity for VTA to get more riders to use VTA (e.g. parking free and going to downtown), but also will benefit the businesses since they get more customers

Nearby Coupons  Show coupons of local businesses that are close to the current location of a train or bus  use real route tracking to display places close to the current location of a train/bus

Settings  Max Limit Warning on/off  When turned on, user can set a limit for maximum Auto Pay subtractions per day  Auto Pay on/off  When turned on enables auto reload the Clipper balance  iBeacon tracking on/off  When turned off Auto Pay and Reward miles are automatically disabled  Trip Notification on/off  When turned on select the (one) station and method to notify a user to get off in 2 minutes  VTA Push Notice on/off  Select bus/train lines for delay, reroute or special event (e.g. Levi stadium) notification

Settings – Trip Notification  Select one station from a list  Notification options (multiple selection)  Ringtone  Vibrate  Popup Message

Settings – VTA Push Notice  Select bus/train line(s) for any notification affecting the selected route(s)  Notification option  Text Message 

Possible Future Enhancements  Trip Planner with real time tracking data  Contact VTA  Integrate “VTAlerts” and/or VTA Event App  Expand to other Bay Area transportation organizations that use Clipper  BART, CALTrain, AC Transit, SamTrans, Golden Gate Ferries, MUNI

Questions & Answers  For more info please contact:  Wolfram Schneider  John Mock  Renee McLaughlin 