All rights reserved. © 2009 Tableau Software Inc. Share Your Data Online Dan Jewett, VP of Product Management Ellie Fields, Director of Product Marketing Tableau Software

All rights reserved. © 2009 Tableau Software Inc. Why share your data online? Because working alone only gets you so far.

All rights reserved. © 2009 Tableau Software Inc. Why online? Interact, don’t just view No ing files– more secure No software to download Update the data anytime Check out my analysis. You just need to download some software, then open the file I ed you. Ok, I’ll get to it later. I just updated it. Use the new file. Right.

All rights reserved. © 2009 Tableau Software Inc. Sharing online takes down barriers. The analysis is here. Cool. I can see why the East is down this year.

All rights reserved. © 2009 Tableau Software Inc. Data on the web today Tableau Server at EC2

All rights reserved. © 2009 Tableau Software Inc. Today, it’s easier to put videos on the public web than to put data online. Funny cats Important public data

All rights reserved. © 2009 Tableau Software Inc. The evolution of embedded data

All rights reserved. © 2009 Tableau Software Inc. The author’s conundrum of sharing online Let others explore But present a cogent point of view– for that audience

All rights reserved. © 2009 Tableau Software Inc. Best practices for sharing data online 1.Publish for a point 2.Target the most critical interactivity 3.Extract wisely 4.Make it beautiful

All rights reserved. © 2009 Tableau Software Inc. 1. Publish for a point How will this be used? Once or many times Does your audience know the data? Does your audience know the tool?

All rights reserved. © 2009 Tableau Software Inc. Publishing multi-use vizes Corporate dashboard Published regularly Audience knows the data Audience knows the tool

All rights reserved. © 2009 Tableau Software Inc. Publishing single-use vizes Example: launch project Short-term to drive a decision or run project Audience somewhat familiar with data Audience somewhat familiar with tool

All rights reserved. © 2009 Tableau Software Inc. Publishing for the public web Tableau blog One-time use to illustrate a point Audience is not familiar with data Audience doesn’t know the tool

All rights reserved. © 2009 Tableau Software Inc. Publishing for the public web (cont’d) Real-estate targeted blog This view is published semi-regularly as new data comes out Audience is very familiar with data Audience is somewhat familiar with the tool

All rights reserved. © 2009 Tableau Software Inc. 2. Target the most critical interactivity Less is more: 3 filters or less People click pictures: use highlighting and filtering Make choices: What do you want the user to be able to explore? What’s less important? How much is too much?

All rights reserved. © 2009 Tableau Software Inc. 3. Extract wisely The more users care, the longer they’ll wait: Blog: not long, < 2 seconds Corporate dashboard users: 3-5 seconds Employees viewing a viz showing company bonuses: hours Again, make choices: what data to show in tooltips or details pane?

All rights reserved. © 2009 Tableau Software Inc. 4. Make it beautiful The more visually engaging it is, the more users will engage Even interactive vizes should be easy to understand Tactical points: Use fixed-width publishing It’s interactive! Explore edge cases Good visual design principles

All rights reserved. © 2009 Tableau Software Inc. Other talks to see at the Conference On sharing data: Tips for Authoring Interactive Content, James BakerWed 11 am Zen of Visual Analysis, Stolte and MackinlayWed 430 pm How customers share: Productizing Tableau, Heidi Haupt at ExperianThurs 11 am Telling a Better Story, Kim Rees at PeriscopicWed 945 am

All rights reserved. © 2009 Tableau Software Inc. Questions