C OLOR DESIGN’S MOST EXCITING ELEMENT

C OLOR HAS THREE P HYSICAL P ROPERTIES : 1. Hue 2. Value 3. Intensity

THE NAME GIVEN TO A COLOR RED YELLOW BLUE ORANGE GREEN VIOLET H UE :

V ALUE : the lightness or darkness of a color

ADDING WHITE TO A COLOR HUE WHITE TINT + = T INT :

S HADE : HUE BLACK SHADE + = ADDING BLACK TO A COLOR

I NTENSITY : The brightness or dullness of a color; also called saturation. FUSCHIA = HIGH INTENSITY OLIVE = LOW INTENSITY

T HE C OLOR W HEEL The color wheel is a means of organizing the colors in the spectrum. The color wheel consists of 12 sections, each containing one hue.

P RIMARY HUES Pure and basic - Cannot be made from any other colors All other colors are made from these Equal distance from each other on color wheel RED YELLOW BLUE

S ECONDARY HUES Made by mixing equal amounts of 2 primary colors + = + + = = ORANGE GREEN VIOLET

T RIADIC COLOR SCHEME This color scheme combines three colors equally spaced out to form a triangle on the color wheel.

T HE P RIMARY C OLOR T RIAD They form a triangle on the color wheel. red yellow blue

T HE S ECONDARY C OLOR T RIAD They form a triangle on the color wheel. orange green violet

I NTERMEDIATE / TERTIARY HUES Made by mixing primary and secondary colors. Blue Red Yellow Green Violet Orange Yellow-Orange Yellow-Green Blue-Green Blue-Violet Red-Violet Red-Orange

T HE I NTERMEDIATE (T ERTIARY ) C OLORS These colors are yellow-orange, yellow-green, blue-green, blue- violet, red-orange, red-violet These 6 colors are formed by mixing a primary and a secondary color. Primary + Secondary = Tertiary yellow + orange=yellow-orange yellow + green = yellow-green blue + green =blue-green blue + violet = blue-violet red + violet =red-violet red + orange = red-orange Yellow orange Red orange Red violet Blue violet Blue green Yellow green

C OMPLIMENTARY COLOR SCHEME This color scheme uses any hue opposite one another on the color wheel. Complementary colors are dynamic duos and create energy and contrast when put together. Mixing Complimentary Colors will give you different kinds of browns. Complimentarys: Yellow & Violet Red & Green Blue & Orange

M ONOCHROMATIC COLOR SCHEME This is a color scheme that uses different tints, shades and intensities of only one hue. Mono =One Chroma = Color Blue Blue+white Blue+black

T HE M ONOCHROMATIC C OLOR S CHEME

W ARM AND C OOL C OLORS The color wheel can be divided into warm and cool colors

W ARM COLORS  Appear hot like the sun or like fire  Give feelings of joy, activity or cheerfulness as well as anger or rage  Appear to advance

C OOL COLORS  Remind us of water, sky, or ice  Give feelings of tranquility and peacefulness, as well as sadness and dispair  Appear to recede

G RAYSCALE A value scale is a scale of grays running from black to white.

N EUTRALS : NOT CONSIDERED COLORS White Black Gray Brown

N EUTRAL C OLORS Neutral Colors are those colors not found on the color wheel but are mixed by other colors on the color wheel. White Brown Gray Black

E MOTIONAL P ROPERTIES OF C OLOR Colors are often associated with emotions. Most people have a favorite color, probably stemming from long traditions and impressions of color. The feelings one has about certain colors may come from the association we have with warm and cool colors in nature.

C OLOR OF E MOTIONS Red - often associated with evil, danger, energy, vitality, speed and courage. It s dynamic when used in a design. Blue - a calm, soothing, and tranquil color, harmony and serenity, of divine inspiration sometimes associated with sadness or depression Yellow - a cheery color that embodies light and warmth. Is the color of the mind. A creative energy which is joyful and uplifting. Black - associated with bad luck, mounful, stark, dramatic Purple - a symbol for royalty or wealth and stands for the purest and highest ideal. Is sophisticated and creative. Green - signifies life or hope. Is nature’s most abundant color. It is the balance between warm and cool and the symbol of friendship Orange - blends with the physical energy of red with the intellectual influence of yellow. White- symbolizes purity,truth, innocence, light