IProjector Lauren Broderick Alex Cox Eryn Eledge Katie Keller Dan Rosario.

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Presentation transcript:

iProjector Lauren Broderick Alex Cox Eryn Eledge Katie Keller Dan Rosario

Agenda Product Offering Mission Statement Product Position The Market Competition Marketing Objectives Distribution Pricing Marketing Communications Financials Q&A

Product Offering Built-in projector implemented in the next generation of iPhones

Mission Statement “iProjector aims to provide consumers with the ability to conveniently share information with others.”

Product Position Technology Industry Smart Phone Category High Quality Convenience in Technology Innovation

Target Market Market Needs Ages Middle to Upper Class Need & Appreciation for Technology

Market Segments Geographic's 43 Countries Demographics Ages 17 to 50 Professional and Technological Occupation Students $36,000 + Behavioral and Psychographic Factors Customer Loyalty Regular Users

Market Size & Growth

Market Trends Higher Screen Resolution Gaming Capabilities Higher Availability LTE Higher Focus on Low-End Devices

Competition

Marketing Objectives Awareness of Conveniences Convince Consumers of Need

Distribution Apple Third Party Facilities Suppliers

Pricing Standard Apple Pricing With a 2 Year Wireless Contract $199 (16 GB) $299 (32 GB) $399 (64 GB) No Contract $649 (16 GB) $749 (32 GB) $849 (63 GB)

Marketing Communications Advertising Commercials Print Ads Personal Selling Demonstrations Retail Stores Trade Shows Public Relations Key Notes CES Sales Promotions Wireless Contract

Financials

Break-even

Overview iProjector will satisfy iPhone consumers with a need to share information in a convenient way.

Questions?

References  Apple Inc. Apple reports third quarter results, Web. 16 Oct Quarter-Results.html  Brookstone. (2012). Pocket projector for iPhone4 and 4S devices. Retrieved from Brookstone: iphon4?bkiid=SearchResults|CategoryProductList|755165p  Costello, Sam. (2013, September 8). A list of Information about every U.S. iPhone Carrier. iPhone/iPod. Retrieved December 4, 2013, from About-Every- U-S-Iphone-Carrier.htm  Ricknas, M. (2013, December 5). Four trends that will shape the smartphone market in Retrieved from  Samsung. (2012). Samsung galaxy beam. Retrieved from Samsung: