A Story of NASCAR’s First Super-Speedway and the town that keeps it alive Cody Barr Executive Office Intern Jan/Feb 2014

America’s First Super Speedway is home to… ↷ first +100mph race ↷ largest margin of victory in Sprint Cup (14 laps) ↷ closest margin of victory in NASCAR (.002 secs) ↷ unique egg-shaped track Notable Winners ↷ Fireball Roberts ↷ Richard Petty ↷ David Pearson ↷ Cale Yarorough ↷ Dale Earnhardt ↷ Jeff Gordon ↷ Kyle Busch ↷ first Southern 500 ↷ first asphalt speedway race ↷ Joe Weatherly Stock Car Museum ↷ National Motorsports Press Association Hall of Fame (est. 1965)

small town BIG IMPACT ↷ track activities  $30 million to South Carolina’s GDP ↷ creates 874 jobs, $19 million in labor income ↷ $65 million impact on state/region ↷ less than 6,500 residents ↷ 4.55 square miles ↷ $27,044 median household income

Spotlight on Joe Saleeby: ↷ owner & head chef ↷ family owned restaurant ↷ open every day since January 9, 1952 ↷ new menu every day ↷ 2.5 miles from racetrack ↷ NASCAR enthusiast

A Fan Favorite! 2013: highest-rated sports event of the day with 5.9 million viewers competed against ABC's Knicks-Pacers NBA playoff game 2012: million viewers 2011: million viewers 2010: million viewers 2009: million viewers

Fulfill A Lingering Desire: “We are blessed to have Darlington Raceway here, but we will continue to work, invest and do everything we can to make sure it is one of the top sports events in the Southeast”- Nikki Haley, Governor of South Carolina We want to “encourage the millions of television viewers to leave the living room and seek the at-track experience ”- Lesa F. Kennedy, CEO of ISC We want to “ broaden the reach of our marketing initiatives, whether that’s in state or out of state”- Jake Harris, raceway spokesman “We’ve got to get those people as fans of Darlington”- Chip Wile, raceway President

Impeccable Timing! inaugural year of NBCSN’s deal with NASCAR 65 th anniversary of first race at Darlington

Interviewees & Contacts: ↷ Tony Watkins, Mayor of Darlington ↷ Chip Wile, Darlington Raceway President ↷ Nikki Haley, Governor of South Carolina ↷ John Saunders, ISC President ↷ John Darby, former Sprint Cup Managing Director ↷ Shane Martin, South Carolina State Senate ↷ Mac Josey, former General Manager (20 years) ↷ Lady in Black (past and present) ↷ David Pearson ↷ Dale Earnhardt Jr. ↷ Cale Yarborough ↷ Kyle Busch ↷ Jeff Gordon ↷ Kurt Busch ↷ Ricky Rudd ↷ Bob Colvin’s children, Co-Founder of Track ↷ Harold Brasington’s son, Co-Founder of Track ↷ Local Business Owners ↷ Lifelong Residents ↷ Annual Tailgaters

Proposed Schedule: PRODUCTION WAVE ONE April 6-13 th 2014 April 9 th - Car Hauler Parade & Festival April 11 th -VFW Sports Clip 200 April 12 th - Bojangles Southern 500 OBJECTIVE B-Roll of weekend events Field interviews with fans B-Roll of town Interviews with citizens & business owners PRODUCTION WAVE TWO late February 2015 weekend trip OBJECTIVE B-Roll of track Interviews with active drivers Interviews with government & track officials

Proposed Budget: FLIGHTS US Air April round-trip = $252 February round-trip = $270 CAR SERVICE Cargo Van & 15 passenger April trip = $1218 February = $ 2450 HOTELLING April trip = Ramada February trip= Hilton PRODUCTION COSTS Pre- Production: 1 x 4 person crew (Producer, AP, Camera, PA) $2000/day x 7 days x 3 days Post- Production: archival video- $5000 music packaging- $4000 VO & mixing- $2000 graphics- $10,000 Personnel: editors- $14,400 feature producer- $11,000 CURRENT ESTIMATED TOTAL $76, 736

NASCAR Productions: ↷ 25 Final Cut/Mac-based editing rooms ↷ 4 audio suites with Fairlight mixers ↷ Cutting-edge archive and preservation services offered by NASCAR Productions ↷ state-of-the-art lineup of equipment and the skilled personnel Potential Partnership production services archived video footage

7.8/12 & 12.7 million viewers Recent Successes: Sun. 7-8:30PM ET Sat. 8-8:30PM ET Sun. 2:30- 3:30PM ET 7.8/11 3.2/3 *all aired during relevant programming Long Way Home: The Jessica Long Story Nancy and Tonya Lokomotiv

↷ On air mentions 1 (10 sec) / 90 mins ↷ On air mentions 1 (15 sec) / 90 mins ↷ Lead Ins/Outs 3 / race ↷ Commercials during regularly scheduled programming ↷ Use of Twitter NBCSN- 155K followers NBCSports- 268K followers NASCAR- 1.34M followers Darlington- 28.8K followers Drivers- upwards of 4M followers Promotional Opportunities: Rick Allen Mike Massaro Kelli Stavast Marty Snider Jeff Burton

Darlington Race weekend Premiere- 5:30PM on NBC Race 7PM to finish before 30 minute pre-race program Encore Presentation- Post Race on NBCSN **2014 dates

↷ Posters hung around raceway complexes : Daytona : Phoenix Intl : Las Vegas : Bristol Motor : Martinsville : Texas : Darlington ↷ On Air Green Sheets (FSCG) ↷ Ticketing/ Race Related Printing (Sprint Cup races only) Promo Graphics:

Pre-Race Exclusive Screening: ↷ Corporate Chalet holds > 50 people ↷ Invite past drivers, town leaders, business owners, NASCAR/NBCSN execs & press (each allowed one guest) ↷ Auction off 4 festival proceeds to the USO ↷ 4 passes for fans before race weekend– free via radio competition (2 to Sunny 105.5, 2 to Swagga 94.1)