LG Optimus is the optimal choice for a versatile smart phone that transforms to become whatever you want through advanced technology and unlimited applications ‘Optimus’ is Latin for ‘best’ Representing smart phones Capitalizing on the perception of smart phones as more technically advanced than feature phones Best choice for your smart phone The optimal smart phone for delivering the ideal mobile experience you wish to create General appeal for mass targeting Evoking a positive reminder of Optimus Prime’, the popular character from the Transformers’ films Versatile smart phone Can be transformed into anything you want by adding various applications of your choosing ‘Optimus’ is Latin for ‘best’ Representing smart phones Capitalizing on the perception of smart phones as more technically advanced than feature phones Best choice for your smart phone The optimal smart phone for delivering the ideal mobile experience you wish to create General appeal for mass targeting Evoking a positive reminder of Optimus Prime’, the popular character from the Transformers’ films Versatile smart phone Can be transformed into anything you want by adding various applications of your choosing Smart Phone Category Name Current Models in the category 1.Optimus GT540 2.Optimus one with Google LG Optimus

OS level progression Android OS: Éclair ( 2.1) Preloaded Apps : 12 Android OS: Éclair ( 2.1) Preloaded Apps : 12 Android OS: Froyo ( 2.2) Preloaded Apps : 40 Android OS: Froyo ( 2.2) Preloaded Apps : 40

Support for loading applications onto the external memory New lock screen mode for entering an alpha-numeric password LG OPTIMUS ONE “My Android phone is working too slowly and unresponsively.” ANDROID 2.2 (FROYO) IMPROVEMENTS 2.5x-3x performance Enhanced browser performance Platform optimization for game development ENHANCED PERFORMANCE & MEMORY OPTIMIZATION ANDROID 2.1 (ÉCLAIR) Added support for basic Exchange security policies (password, remote wipe) Exchange calendar integration BUSINESS SUPPORT Pinch zoom support on Facebook image gallery FACEBOOK & TWITTER UPDATES Voice dialing over Bluetooth™ Ability to share contacts with other phones Support for Bluetooth car and desk docks ENHANCED BLUETOOTH™ ADVANCED SECURITY EXTENDED MEMORY “I want to use Android phone for business use as well as fun” “With Android its cumbersome to review the image gallery of Facebook.” “Compared to other devices, BT capabilities are limited.’ “It only supports the gesture mode of lock screen. I’m concerned about security.” “It’s a limitation to download to only the internal memory. I want to use thousands of applications in the Android market” 1 ST MID-TIER FROYO DEVICE

Understanding Optimus One:  OS Concept: Android OS 2.2  Pre Loaded Apps

Android 2.2 (Froyo)

Advanced UI framework in 2.2 than 1.6 & 2.1. Android 2.2 has more speed and performance optimizations Android 2.2 has USB tethering and Wi-Fi hotspot functionality not found in 1.6 and 2.1 Android 2.2 allows for app installation to the memory card while 1.6 & 2.1 does not Android 2.2 adds Flash 10.1 support absent in 1.6 & 2.1 Android 2.2 has a lot of modified and added APIs Android 2.2 improves support for Microsoft Exchange over 1.6 and 2.1 Updated SNS (2.0) and widgets clients. Advance camera and gallery options Apps on external storage Android 2.2 Froyo 33.4% 40.4% 16.4% 9.7% Advancement in OS

Speech recognition and third-party recognition engines. Google Talk and Messaging have a new, lighter color scheme Google Messaging now shows icons for your contacts. Gmail has forward and previous buttons to make navigating through messages easier. There are new search widgets that let you search just apps, contacts, web, or all. The Camera app makes it easier to adjust settings without swiping the side of the screen to bring up a menu YouTube now supports High Quality videos. The Car Home user interface has been redesigned, making room for more apps. There’s an Update All option in the Android Market. You can set apps to automatically install the latest updates on an app by app basis in the Android Market Android 2.2 Froyo Advancement in OS

HIGH DEFINITION HD video cam cording Create your own content in stunning high definition 640 x 480, with 30 fps. New Media framework HIGH SPEED High performance 600Mhz processor Speedy user interface Fast Web page loading Wi-Fi Hotspot& HSDPA 7.2 HIGH LEVEL TOUCH HVGA Capacitive touch screen 8.1 cm Wide HVGA screen Pinch Zoom via Multi-touch Advanced UI & 7 home screen HIGH PERFORMANCE Optimised Power Management Technology Advance API & MS exchange Largest capacity (1500mAh) battery Smooth playback of movie clips LG OPTIMUS ONE PERFORMANCE – BEGINS WITH THE BASICS

Target Consumer: Smart Phone Trend chaser years SEC A+,A, Not married, mainstream youth, top 10 cities, Metro/Mini-Metro. First jobbers, 1-2 yrs of exp. Caught up between the new and the old world/ connections. Both are important Socialize with friends after office hrs or on weekends. Frequent Cinema goers. Keeping up with the news is still the need, but through alternate media Cool in attitude and willing to accept new ideas. He either uses personal or official transport to travel to office. He is very active on SNS. Own high end multimedia or entertainment phones years SEC A+,A, Not married, mainstream youth, top 10 cities, Metro/Mini-Metro. First jobbers, 1-2 yrs of exp. Caught up between the new and the old world/ connections. Both are important Socialize with friends after office hrs or on weekends. Frequent Cinema goers. Keeping up with the news is still the need, but through alternate media Cool in attitude and willing to accept new ideas. He either uses personal or official transport to travel to office. He is very active on SNS. Own high end multimedia or entertainment phones.

Understanding Optimus One:  High Speed & Connectivity  High Touch Experience  High Performance  High definition/ Multimedia

High Performance 600 MHz Processor  Faster web page loading & refreshing  Do multitasking and swiftly navigate through the multiple applications with just a ease of touch.  Improved Speed,2x-5x Speed Boost Speedy User Interface & Fast Web Page Browsing  Quickly switch between multiple keyboard language & dictionary.  Quickly access live wall paper.  Hassle free Remote & wipe Interface  Faster access & download of apps & content Advance Mobile Internet experience  Google Mobile Services & LG Mobile client together delivered on an enhanced mobile experience  Allows you to sync all your accounts once.  Automatically install the latest update on existing apps.  Gmail Auto advance, share apps through mail. Optimus One: High Speed & Connectivity

Wi-Fi Hotspot Tethering & HSDPA 7.2 Wi-Fi Hotspot Tethering & HSDPA 7.2  Turn your Optimus one into a portable wireless router connect up to 5 Wi-Fi device to the web.  Optimus One - information hub. Share high speed data connection with HSDPA 7.2 directly with your laptop or computer or via USB Cable for faster access.  1GB Free Wi-Fi Access through Ozone Voucher New Google Mobile Services(GMS)  GMS & LG Mobile client together deliver an enhanced mobile experience  New GMS makes the personal & business access convenient on the go,  The latest GMS includes Google Goggles, Maps for mobile, Google price comparison service, weather etc to discover the world around you. Socialize Your Life  Integrated clients for face book, Twitter & Picasa.  3 ways to access social networks: 1.widget for quick access, 2.clients for more option, 3.the browser to access the full website.

Optimus One: High Touch Experience 8.1 cm HVGA Capacitive LCD Screen  8.1 cm HVGA capacitive LCD screen for sharp, clear & close to life user experience Advance UI & 7 Home Screen Advance UI & 7 Home Screen  Customize your screen with active widgets for quick access to key apps, contacts and other features directly from the home screen  Directly navigate menu, search contacts, smart dial, set live wall papers smart dialing, set animated wall papers, etc Dynamic Zoom with Multi touch & Pinch Zooming  Advance zoom technology with its multi touch functionality for zoom-in & zoom-out of the web page browser on finger tips.  With pinch zoom enlarge the content,adjust it to your convenience Multi Touch

Optimus One: High Performance Enhance Enterprise features Enhance Enterprise features  Auto discovery and auto configuration of MS exchange.  Data Security –restore data after factory settings & customize security settings  Flash 10.1 support for faster recording & web download. Advance API & MS Exchange Advance API & MS Exchange  API is an interface which enable an interaction between two software just like a user interface does for human & Mobile.  Manage MS Exchange including calendar and sync exchange accounts Optimized Power Management  With advance power management technology be at ease while browsing the web or enjoy a movie clip.  1500 mAh battery to enjoy non stop entertainment without a pause.

Optimus One: High definition/ advance multimedia Advance Multimedia Support  Supports HD video support streaming through You tube.  Simplify Media: Music Sync, f aster & Clearer music streaming  Video playback at 30 fps  Make your film: The built-in Video editor allows you to cut & arrange your video clips as per your choice. Advance camera navigation support  Click pictures with 3MP camera, in landscape,portrait or upside down, the icon will rotate with you.  Create your video in stunning high definition with HD Video Cam cording. New Media Framework  New framework supports auto scan of media files, auto-pause, auto resume audio playback.  Media recorder for defining audio setting for no of channels, encoding & sampling rate

Optimus One proposition: Main specifications Network Band Main LCD Camera Video Connectivity WiFi( b/g), Bluetooth 2.1+ EDR USB 2.0 High speed & Power charging Audio WMA / MP3 /(e)AAC+/ WAV Battery 1500 mAh Memory Others Android UI (Froyo 2.2) AGPS G Sensor, Proximity Sensor HSDPA 7.2 (World Phone) WCDMA (900/ AWS /2100 MHz) GSM (850/ 900 / 1800 / 1900 MHz) 3.2’’ HVGA LCD (320x480 pixels) with Capacitive 3MP Auto Focus 4Gb NAND/ 2Gb RAM /170Mb Int/ Up to 32GB Micro SD H.263 / H.264 / MPEG-4 30fps Decoding/Encoding Google phone /GED 3.2” LCD HVGA b/g 3M AF USB 2.0 HS Bluetooth EDR Multi Touch HSDPA mAh battery 600MHz CPU Android 2.2 (Froyo) 8.1 cm capacit ive touch screen LG App Adviso r 1500 mAh battery Wi-Fi & IM 7 home screen 40 Pre- loaded Apps 600 MHz 3 MP camera with AF HSDPA 7.2 Mbps  Android OS 2.2 (Froyo)  LG App Advisor  40 Pre loaded Apps USP

Apps logos used are only indicative and may differ in actual UI

40 Preloaded Apps

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