Stuart Noble-Goodman, Dean School of Business University of Redlands

Accelerated Courses 8 weeks/course 8 Regional Campuses 1700 Students 5 Degree Programs

Desire for travel—may have missed it as “traditional” student Adult students have the $$ to travel Immediate impact on their career trajectory Access to cutting-edge ideas and technology Networking/contacts Access to international sustainability leaders Experiential learning Global Consultancy

Fits with mission of School and University Supports Liberal Arts Fosters Global Citizenship Spreads Sustainability Support Alumni Affairs: Career enhancement Establishes international connections for home-campus recruitment

Make it easy for adult students; at Redlands, we do this through: 1. Integrated course substitutions: MBA: Global Business MAM : Organizational Behavior MSIT : Global Knowledge Management BAM/ BSB: International Business 2. High level of service 3. Involvement of Dean’s Office

Initial contacts are key; then leverage initial contacts—sustainability is an amazingly generous community Address multiple sectors: Transportation, Food Industry, Business Solutions, Hospitality, Public/Private, Government/Business, Small Business, Retail, Green Buildings, Energy, etc.

Intensive pre-trip activities Combination of site visits, academic assignments, and free time Post-travel academic products

1. A pre-departure classroom phase to orient participants in preparation for the experiential learning component of the course. 2. An on-site phase with seminars, corporate visits, and cultural activities. 3. An integration of learning phase after the overseas component (preparation of a travel journal, website contributions).

Travel journal (individual--on-site and post travel) Research paper (country analysis, or topic as agreed upon by advisor-–post travel) Travel website (group work-–post travel) Presentations (pre- and post travel) Course participation (all phases)

Three All-Day Pre-Departure Preparation Classes Held on Saturdays First Saturday: Economic environment globally and in the specific countries visited. Second / Third Saturday: Specialists: Academic, industry, alumni Students: Group research & presentations Faculty: Cases/Other Assignments Student Leaders: Trip preparations

What’s the housing quality like? Can I stay longer? Can I bring a friend/spouse/child? What’s included in the price? Can I get single occupancy? Can I get financial aid? Will there be shopping?

LEARNING OBJECTIVES To comprehend and apply an analytical framework within which the students evaluate regional sustainability business perspectives from political, economic, social, and cultural viewpoints. To analyze the origins and characteristics of business functions in this region and their global consequences within the framework of sustainability. To interpret and critically analyze events and trends in the country or region in terms of their implications for world markets, US businesses, and the student. To gain expertise in a specific sustainability issue or business problem of the visited country.

Before trip: Create webpage During trip: Create and arrange travel journal within webpage Collect pictures and generate slideshow (to be posted on webpage) Hand out faculty / course evaluations and manage / adjust online questionnaire Ambassador for next year’s program

Involve Students: Leadership Opportunities Price Differentiation, Location Differentiation, Topic Differentiation Segmented Marketing: Academic Programs, Alumni, Community, Faculty Reward Students and Advertise: Best paper, best travel journal, best photos

Reunion Dinner Mentoring program Alumni engagement Social Media Scholarships Adjunct faculty

Role of business in creating a sustainable future “Post-consumer” Scandinavia Green entrepreneurship and corporate sustainability in Stockholm, Copenhagen, and Berlin Approximate trip cost - $4,500 + tuition