Founded by: Flavoured tobacco use among Canadian Youth: the role of surveillance in policy development and framing Leia Minaker, PhD | May 28, 2014 CPHA.

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Presentation transcript:

Founded by: Flavoured tobacco use among Canadian Youth: the role of surveillance in policy development and framing Leia Minaker, PhD | May 28, 2014 CPHA 2014, Toronto

“…the measures would not inhibit the freedom of adults to choose tobacco products.” candy-flavoured-tobacco-targeting-youth The Story: 2008

Bill C-32: Cracking Down on Tobacco Marketing Aimed at Youth Act came into force Banned certain flavours from cigarettes, little cigars, cigarillos and blunt wraps that weigh <1.4g Prohibits sale of these products in units <20 items The Story: 2010

So what happened?

Prime Time Peach, Rum, Raspberry Prime Time Plus Peach, Rum, Cherry Cigarillos before Bill C-32 “Cigars” after Bill C-32

Report released in October 2013 Multi-provincial media release Widespread media coverage Follow-up special supplement in Patterns and Trends report The Role of Surveillance

Media Coverage 7

Adults’ Flavoured Tobacco Use by Product Type 8

Youth Flavoured Tobacco Use 9

Key Findings Over half (52%) of Canadian youth tobacco users used flavoured products in the past 30 days 32% of smokers smoked menthol in the past 30 days Flavoured tobacco use varies by province (46% in Ontario; 59% in Quebec) Flavoured tobacco use varies by product (32% of cigarettes; 70% of smokeless tobacco) 10

What’s Next? Alberta: bill awaiting proclamation Ontario: bill introduced Manitoba: bill introduced Nova Scotia: gov’t intends to introduce a bill Saskatchewan: considering legislation New Brunswick: considering legislation British Columbia: urging feds to take action 11

Stay Tuned 12 Webinar releasing results of YSS 2012/2013 scheduled for June 3, 2014

The Propel Centre for Population Health Impact was founded by the Canadian Cancer Society and the University of Waterloo.