Your Full-Service Partner MARKETING SERVICES

Proprietary and Confidential | 2 Our Full-Service Team Partners with clients to increase revenue and efficiency for their programs Award-winning marketing services Recognized industry experts & thought leaders (Click Z, MediaPost, DMA, etc.) Industry-leading client satisfaction scores (Forrester)

Proprietary and Confidential | 3 Serving as Extension of the Team Account Services Account Management | Production Program Deployment | Process Optimization | Deliverability | Training Campaign Strategy | Program Analytics Program Optimization | Segmentation Referral Marketing | Social Strategy Creative Creative Design | Landing Pages | Microsites Mobile Optimization | Social Integration Mobile Elements | Copywriting | Display Technical Services Implementation | Platform Upgrades Preference Centers | Production Automation | Custom API & Integrations Strategy

Proprietary and Confidential | 4 The Cast of Characters A CCOUNT D IRECTOR D AILY A CCOUNT T EAM A CCOUNT M ANAGER P ROGRAM M ANAGER E MAIL P RODUCER D ELIVERY S PECIALIST E XPERT S ERVICES S TRATEGIC C ONSULTING C USTOM D EVELOPMENT

Proprietary and Confidential | 5 The Cast of Characters Industry leader with 10+ years of experience Owner of overall customer satisfaction Provides direction for continuous innovation and growth for clients A CCOUNT D IRECTOR D AILY A CCOUNT T EAM A CCOUNT M ANAGER P ROGRAM M ANAGER E MAIL P RODUCER D ELIVERY S PECIALIST E XPERT S ERVICES S TRATEGIC C ONSULTING C USTOM D EVELOPMENT

Proprietary and Confidential | 6 The Cast of Characters A CCOUNT D IRECTOR D AILY A CCOUNT T EAM A CCOUNT M ANAGER P ROGRAM M ANAGER E MAIL P RODUCER D ELIVERY S PECIALIST E XPERT S ERVICES S TRATEGIC C ONSULTING C USTOM D EVELOPMENT Owner of daily operations Accountable for program management Industry leader with 5+ years of experience Day-to-day contact 5+ years industry experience ISP relations & delivery management 3+ years industry experience Accountable for campaign execution & delivery

Proprietary and Confidential | 7 The Cast of Characters A CCOUNT D IRECTOR D AILY A CCOUNT T EAM A CCOUNT M ANAGER P ROGRAM M ANAGER E MAIL P RODUCER D ELIVERY S PECIALIST E XPERT S ERVICES S TRATEGIC C ONSULTING C USTOM D EVELOPMENT Custom data integration Automation and efficiency tools Custom reports Cross-channel strategy & program development Program optimization & actionable analysis Creative design & copywriting

Production Process Proprietary and Confidential | 8 STRONGVIEW AUTOMATED WORKFLOW What is submitted? Campaign Request Form PSD Files Assets HTML Files Dynamic Logic Matrix Target Definitions What do we do Validate Code Render Test Mobile Optimize* Link/Open Tracking Dynamic Content Tests 41 Point QA * Creative and responsive templates are an option

How We Do It Proprietary and Confidential | 9 We pair our technology with expertise Getting the most out of your programs takes a partnership of technology and services We partner to determine the most effective approach The audience, the offer, the information is collected or developed together to accurately align our industry expertise with the power of your brand We align expectations Your Account Team works together to turn your input into a brief as well as an initial strategy and execution plan We deliver seamlessly With your approval, we begin to put your strategy into action by developing a strategic framework and an initial look and feel to your campaign We continue to optimize beyond deployment The project doesn’t conclude just because it has delivered, the Account Team stays with you to validate its effectiveness and identify learning opportunities as we move forward

How We Do It Better Proprietary and Confidential | 10 More Strategic StrongView’s powerful self-service tool is used by our own experts, resulting in their delivery of full service capability resulting in less spend on production and a greater focus on program strategy. Greater Flexibility From full services to supervised use of our tool by our experts to on-site training to self-service, we can seamlessly move back and forth among full, collaborative, and self-service models allowing clients to add or subtract services based on calendar or project needs. Seamless Integration Integration with your data model and systems allows for a more succinct and streamlined look at your customers. Because there is no need to move all of this data from one place to another you can better access and leverage a single view of your customer.

Achieving Success for Clients: Cooking.com Proprietary and Confidential | 11 Analyzing the Data Analyses of customer base for persona alignment. Optimizing Against the Data Response data used for further personalization of the content. Taking Action on the Data Welcome Series developed, includes progressive profiling strategy. Reduction churn by 29% and increased engagement by 198%. Results Great Success W ELCOME S ERIES

Achieving Success for Clients: IHG Proprietary and Confidential | 12 Consolidating the process Converging providers, streamlining creative, minimizing vendor headcount Optimizing the global effort Utilizing existing data to leverage revenue driving / multi-lingual campaign add-on’s, and resources Implementing the plan Launching sophisticated marketing initiatives and vertical-specific “best- practices”, across all brands Market leading messaging tactics, exposing subscribers to industry leading technology Innovation Forward thinking I NTER C ONTINENTAL H OTELS G ROUP

IHG: Results Proprietary and Confidential | M Revenue Growth 37% YOY 66% Q Revenue per (RPE) 21% Open rates 16% Click-thru rates (CTR)

Summary Proprietary and Confidential | 14 Full Service Capability Account Strategy Creative Technical More Strategic Our people leverage advanced tools that result in them requiring less billable hours Flexible Deployment Full, hybrid and self-service options, with ability to move among them Expand and collapse based on calendar needs Supports Central & Local Use Central services can be deployed in combination with local office variations

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